MALAYSIA AIRLINES ‘Preferred Seating’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & pushed the envelope a little, & with Meccanica Efx completing the Online, we delivered some very cool visuals.
This was a straightforward idea, but allowed us to get more creative camera angles, creating more of a lifestyle feel with foreground & background bokeh effects. Shot mostly in a furniture store & then ending unexpectedly inside the MAS plane, post-production had to add clouds & animate them to create a seamless transition with the feeling of flying. The picture frame with the sunflowers is a real painting, that gives the whole feel more depth & realism. Shot by DOP Sean Loh with the Sony FS7.