AUTOMOTIVE21 Videos

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JETOUR T2 ‘DARE TO DOMINATE’

This was so much fun to execute, trying to incorporate different ways of transitioning from scene to scene, etc. From Agency TBWA, & working with Lightflux Productions once more, we produced a premium yet rugged spot for the new T2. The brief was to show the versatility of the car in an urban environment, but […]

PROTON SAGA ‘ICONIC’

Grateful to be given this huge opportunity to create the iconic video for such a cherished & loved car. Before Geely ever came into the picture, Proton made this iconic car that would ultimately transcend 4 decades & still be relevant in the automotive industry today. Working on some initial concept ideas with Kenneth under […]

GWM TANK 500 ‘DARE’

So, when GWM Malaysia approached Shootworksasia to pitch for their Tank 500 job, we jumped at this rare opportunity. The challenge was we needed to come up with the concept from scratch & to do it in double time. With the help of some writers, we presented several ideas & one was selected. Soon after, […]

JETOUR VT9 ‘EXPANDING POSSIBILITIES’

From Agency TBWA & production house Lightflux, we produced a heartwarming & fun spot for clients Cherry/Jetour with clever transitions. Our main concern before the shoot, was weather. We needed a sunrise & a sunset, and initially we only had 1.5 days to shoot. However, we quickly realized that we really needed a full 2 […]

PROTON X50 ‘ROAR’

A 3rd campaign for the X series, & I do believe, Proton’s most successful one to date. Working with JPS from a rough concept by Kenneth, we wanted to incorporate 3 characters with different characteristics; a female who loves technology – hence the AI character transformation & showcasing the ADAS in digital form as well, […]

PROTON X70 ‘Kamal’

The 2nd Proton job & this time, we shot the facelifted 2025 X70. With an idea from freelancer Kenneth & working with production house JPS (EP Jaffri), we set out to create something a little different from most car ads. At the core of our idea, we wanted to equate how good, humble & helpful […]

TOYOTA Alphard 2024 ‘Quiet Luxury’

One of my proudest works… mainly attributed to its execution. Through thick & thin, Shootworksasia, Dentsu LHS & the Clients made this a reality. From the get-go, I wanted to have the Robotic Arm to execute the dynamic shots that only a robotic arm can do. Differentiating us from the competition. Working with DP Nicholas […]

TOYOTA HEV ‘Reflections’

Easily one of the most challenging jobs I’ve encountered, from inception all the way to post-production. In short, the end result that you see is expanded tenfold from the original Dentsu LHS concept, mainly trying to show as many different reflections on the car as possible. Working with Shootworksasia & DP Nicholas Chin, we shot […]

TOYOTA INNOVA ZENIX ‘Elevate Every Moment’

Fun & challenging would be the best words to describe this project. Working from a script from Agency Dentsu that evolved over time, Shootworksasia & myself collaborated for yet another Toyota spot, this time focusing on the Innova Zenix. An updated & far superior model to its predecessor, we wanted to showcase the premium quality […]

PROTON X90 ‘Unveiling’

To date, the most luxurious Proton model ever. Marketed as premium & stylish, we stayed away from fancy camera moves & fast cuts. Working with JPS productions & Clients Proton for the 1st time, was an eye-opener. Unaccustomed to not having an Agency have a pre-approved board, meant that we were our own creatives. Coming […]