TOYOTA Alphard 2024 ‘Quiet Luxury’

One of my proudest works… mainly attributed to its execution.  Through thick & thin, Shootworksasia, Dentsu LHS & the Clients made this a reality. From the get-go, I wanted to have the Robotic Arm to execute the dynamic shots that only a robotic arm can do.  Differentiating us from the competition.  Working with DP Nicholas […]

TOYOTA HEV ‘Reflections’

Easily one of the most challenging jobs I’ve encountered, from inception all the way to post-production.  In short, the end result that you see is expanded tenfold from the original Dentsu LHS concept, mainly trying to show as many different reflections on the car as possible.  Working with Shootworksasia & DP Nicholas Chin, we shot […]

TOYOTA INNOVA ZENIX ‘Elevate Every Moment’

Fun & challenging would be the best words to describe this project.  Working from a script from Agency Dentsu that evolved over time, Shootworksasia & myself collaborated for yet another Toyota spot, this time focusing on the Innova Zenix.  An updated & far superior model to its predecessor, we wanted to showcase the premium quality […]

PROTON X90 ‘Unveiling’

To date, the most luxurious Proton model ever.  Marketed as premium & stylish, we stayed away from fancy camera moves & fast cuts.  Working with JPS productions & Clients Proton for the 1st time, was an eye-opener.  Unaccustomed to not having an Agency have a pre-approved board, meant that we were our own creatives.  Coming […]

TOYOTA ‘Move Your World’

A local internal campaign meant to showcase some of the talents within the automotive giant & how what they do is able to ‘move’ the company forward.  From Agency Trapper working with Shootworksasia, we planned for a 3 day shoot with 10 skilled employees, in various locations, the main MV Office, a sales showroom, a […]


An original concept from Agency Hakuhodo & produced by Shootworksasia. I found this very exciting as I enjoy coming up with matching split-screens & almost literally changed most of the scenarios.  While we needed the scenes to make sense, to match but with strict dos & don’ts from the clients about revealing too much about […]

TOYOTA ‘Deepavali 2022’

This was a less hectic shoot, as compared to the previous campaign, as there were less car shots & a big focus on the 2D animation sequences.  From Agency Dentsu who came up with this original concept & Shootworksasia, we brainstormed & tweaked the idea to better showcase the beauty of Deepavali in its most […]

TOYOTA VIOS ‘Made for More’

I must admit, it’s been a while since I’ve shot a full on car commercial, & on this scale.  The biggest I’ve ever done to be honest.  Of course, it came with many challenges, especially shooting this many shots within 3 days – ended having 1 additional conti day due to rain.  From the mind […]

SHELL BOBA ‘Manifesto’

I felt somewhat honored to be picked to shoot Shell’s so-called comeback into the realm of advertising.  After a long hiatus, they wanted to come back with a bang & were willing to break from their norm; they wanted a more daring & different way of presenting their ideas.  Hence, Shell tasked the agency Geometry Global & […]

MERCEDES-BENZ ‘Never Stop Improving – Nauraj’

After the success of the Mercedes-Benz CNY videos, Publicis EMIL once again engaged MU Productions & myself to help envision their Never Stop Improving campaign videos.  I jumped in fully prepared to give it my all.  The main challenge we faced was the time factor.  1 long day to complete 2 long videos.  Thankfully, we […]