LIFESTYLE49 Videos

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GRAB ADS Sales Video ‘Your Brand Here’

It’s been a while since I’ve collaborated with MU Productions, but it was a good one my 1st Grab video. With the concept from their internal creatives, Grab wanted a video that speaks to the potential clients out there, who can actually advertise using Grab itself, in so many ways, as you will discover when […]

BAYGON MAX ‘MAXsimal Protection’

Another collaboration with Agency Media Monks & my 2nd with clients SC Johnson, we worked together with Lightflux to create a beautiful, warm & embracing film – actually 2 films. Initially, we were supposed to film only 1 scene each & replace the product in post-production – because the products would be similar in size, […]

COATS GLOVES ‘Care With Every Wear’

With an idea from Agency FCB & Production KDCo, we worked with clients Hartalega & Mun Global to produce a video that showcases the benefits of using Coats Gloves. However, not wanting to be a typical lifestyle commercial where we show some slow moving shots of people with hand issues, we went with a POV […]

DOWNY ‘Mira Filzah’

A back to back shoot with Febreze, we shot this with ATF, Astro, Clients P&G & celebrity Mira. But unlike Febreze, this was way more challenging as we had more scenes (including Ramadan & Raya), more talents involved, talking clothing & flower petals effects, a change of clothes & make-up for Mira midway through, etc. […]

FEBREZE ‘Mira Filzah’

Working with ATF, Astro, Clients P&G & celebrity Mira Filzah on this board was a charm. Minimal fuss, straightforward & with a young budding actress who played the part of a curious neighbor, we had a good camaraderie going. But because we only had 1 day to complete this pretty long board – that also […]

TOURISM LANGKAWI ’99 Magical Islands’ 60s

The brief was open. What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner. After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]

TOURISM LANGKAWI ’99 Magical Islands’ 3m

ENSURE GOLD ‘True Strength’

This board was solely all about talent direction. And we had pretty good talents – except for maybe the child 😀 , so that was a plus. From agency Entropia & clients Abbott, together with Lightflux Productions, we shot this regional ad in 1 day, in 1 location. Having to setup the ‘office’ scene in […]

BREEZE 3 in 1 ‘One Toss’

Shooting this was a breeze – pun intended :D. From a rough overseas adaptation, Samantha from Play Pictures crafted this board & acted as EP for the job with clients Unilever watching the shoot remotely. With a nice house setup, together with great talents, we wrapped up early & it would’ve been earlier if not […]

TM Unifi ‘Convergence’

A very technical idea from Agency Grey Malaysia, that we managed to realize in a seamless fashion, incorporating some interesting angles & storylines that link & give meaning to each scene. Working with Optinovus Films, we found earlier on that we needed a large house that would enable us to film in different settings but […]