LIFESTYLE46 Videos

Order By

DOWNY ‘Mira Filzah’

A back to back shoot with Febreze, we shot this with ATF, Astro, Clients P&G & celebrity Mira. But unlike Febreze, this was way more challenging as we had more scenes (including Ramadan & Raya), more talents involved, talking clothing & flower petals effects, a change of clothes & make-up for Mira midway through, etc. […]

FEBREZE ‘Mira Filzah’

Working with ATF, Astro, Clients P&G & celebrity Mira Filzah on this board was a charm. Minimal fuss, straightforward & with a young budding actress who played the part of a curious neighbor, we had a good camaraderie going. But because we only had 1 day to complete this pretty long board – that also […]

TOURISM LANGKAWI ’99 Magical Islands’ 60s

The brief was open. What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner. After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]

TOURISM LANGKAWI ’99 Magical Islands’ 3m

ENSURE GOLD ‘True Strength’

This board was solely all about talent direction. And we had pretty good talents – except for maybe the child 😀 , so that was a plus. From agency Entropia & clients Abbott, together with Lightflux Productions, we shot this regional ad in 1 day, in 1 location. Having to setup the ‘office’ scene in […]

BREEZE 3 in 1 ‘One Toss’

Shooting this was a breeze – pun intended :D. From a rough overseas adaptation, Samantha from Play Pictures crafted this board & acted as EP for the job with clients Unilever watching the shoot remotely. With a nice house setup, together with great talents, we wrapped up early & it would’ve been earlier if not […]

TM Unifi ‘Convergence’

A very technical idea from Agency Grey Malaysia, that we managed to realize in a seamless fashion, incorporating some interesting angles & storylines that link & give meaning to each scene. Working with Optinovus Films, we found earlier on that we needed a large house that would enable us to film in different settings but […]

TM UNIFI QR CODE ‘Dance’

This was initially a straightforward concept, very simple & direct. But clients wanted it to be more than that, thus, Dancing QR Man was born. Working with Grey Malaysia once more & Optinovus Films has been great. With freedom to work on more daring dance moves, rarely seen on local TV, we enlisted the help […]

TM UNIFI ‘ACL’

Big. Bold. Oozing pressure. But we pulled it off. From a creative idea under Grey Malaysia & production Optinovus Film, we went through several iterations and finally settled on this. My original intent was to create a complete one take commercial from beginning to end. However, this became highly improbable, as we had time limitations […]

VIVO X50 ‘A Fashion Impression with Raisa Azzam’

This was a very guerilla-style shoot, fast-paced & non-stop. Based on a rough script from agency VMLY&R, & working with production house Shootworksasia, we shot 2 boards over 2 days. Raisa, a great, humble fashion photographer was a pleasure to work with. We acquired 2 models who performed just like professionals, & the exterior of […]