LIFESTYLE52 Videos

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AMBANK RAYA 2025 ‘Bisikan Pulang’

One of the fastest turnarounds required for Shootworksasia & myself – from Agency Hakuhodo’s concept all the way to completion. Of course, we hit the ground running once the job was confirmed, & the 2 most challenging things we faced were – not weather, thankfully it didn’t rain although the weather report said it would […]

SUNLIGHT ‘After-Party with Elisya Sandha & Sheila Rusly’

We’ve all been through this. We host a party which is all fun & good, & when everyone leave, we’re left with… doing the dishes. Not the most fun thing to do when you’re tired from all the cooking & entertaining. Well, this was our (Playroom Pictures) & Astro’s idea. We were tasked by clients […]

SUNLIGHT ‘Life-Hack with Elisya Sandha & Sheila Rusly’

Good fun collaborating with Playroom Pictures & Astro once more. We were tasked by clients Unilever to come up with 2 different concepts involving 2 celebrities – Elisya Sandha & real-life MIL Sheila Rusly – but to have the same USPs. Thus, we injected some humour & simple storylines for both, to help exacerbate the […]

GRAB ADS Sales Video ‘Your Brand Here’

It’s been a while since I’ve collaborated with MU Productions, but it was a good one my 1st Grab video. With the concept from their internal creatives, Grab wanted a video that speaks to the potential clients out there, who can actually advertise using Grab itself, in so many ways, as you will discover when […]

BAYGON MAX ‘MAXsimal Protection’

Another collaboration with Agency Media Monks & my 2nd with clients SC Johnson, we worked together with Lightflux to create a beautiful, warm & embracing film – actually 2 films. Initially, we were supposed to film only 1 scene each & replace the product in post-production – because the products would be similar in size, […]

COATS GLOVES ‘Care With Every Wear’

With an idea from Agency FCB & Production KDCo, we worked with clients Hartalega & Mun Global to produce a video that showcases the benefits of using Coats Gloves. However, not wanting to be a typical lifestyle commercial where we show some slow moving shots of people with hand issues, we went with a POV […]

DOWNY ‘Mira Filzah’

A back to back shoot with Febreze, we shot this with ATF, Astro, Clients P&G & celebrity Mira. But unlike Febreze, this was way more challenging as we had more scenes (including Ramadan & Raya), more talents involved, talking clothing & flower petals effects, a change of clothes & make-up for Mira midway through, etc. […]

FEBREZE ‘Mira Filzah’

Working with ATF, Astro, Clients P&G & celebrity Mira Filzah on this board was a charm. Minimal fuss, straightforward & with a young budding actress who played the part of a curious neighbor, we had a good camaraderie going. But because we only had 1 day to complete this pretty long board – that also […]

TOURISM LANGKAWI ’99 Magical Islands’ 60s

The brief was open. What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner. After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]