F&B112 Videos

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VITAGEN ‘World Digestive Health Day- WDHD – Parents with Kids’

From Agency Ensemble & Production House KDCo, we embarked on a challenging brief – that involved live-locations together with AI-generated ones. Reason being, we needed different locations, but only had 1 day to shoot everything. Thus, we shot the River/Picnic scene live as we needed the talents to interact in the water & the picnic […]

MAMEE NOODLE SNACK ‘Lebih Rangup with Iman Troye’

More fun times with Mamee, & Agency M&C Saatchi, together with Lightflux Productions in crafting this spot. The main challenge was to get the dance right; something playful, catchy & maybe even viral? But simple enough that our KOL Iman Troye can actually learn the choreography & also not run too much from her own […]

McDONALD’S ‘Triple Kick Burger’

‘Dreams do come true’… as it’s always been my wish to actually shoot a McD food porn/drool job, however big or small. And this was considered relatively big. From Agency LB, & the inhouse production Prodigious, the brief was to create an enthralling football-related scene with the food ingredients as this coincided with the Fifa […]

ARLA ‘Simply Glorious Mozzarella’

The 2nd board focusing on Arla’s Mozzarella Cheese product, from Agency Publicis, & Lightflux. The idea again, was to create an opening scene that was different, yet asked the same question. And this camera movement was interesting, as the camera craned up & then tracked in at the very top. Timing was key, as we […]

ARLA ‘Simply Glorious Cream Cheese’

The 1st board focusing on Arla’s Cream Cheese product, from Agency Publicis, & Lightflux. The idea was to create an opening scene that was different yet familiar to the audience – in this case, using the iPad to search for the right recipe. We created a bit more of a transition effect here, utilizing a […]

Domino’s La Carbonara

With a new concept from newly appointed Agency Ogilvy, & a brand new Marketing team in Domino’s, we at KDCo served up delicious ‘italian-styled’ pizzas. The brief was to have one hero shot, that stands out & when you see it, you know that that is the glamourizing shot. But, it wasn’t easy to achieve, […]

MARRYBROWN ‘Fiesta Mexicana’

From Agency Dentsu & production Shootworksasia, comes a concept that’s meant to be fun, exciting & colorful. Because of the sheer number of scenes to be shot within one day, we had to sacrifice some shots to be created in AI. We persevered to ensure realism, of course, & had our post house Quadimension prompt […]

BURGER KING ‘It’s Satifsying’

The 3rd film in the series; with the concept from Agency TBWA & Lightflux Productions, was focused more on the appetite appeal, how delicious the Whopper is. Opening with a dolly zoom shot not only introduces the Whopper as larger than life, but it gets you salivating, excited to dig in. The food preparations for […]

BURGER KING ‘It’s Real’

The 2nd film in the series; with the concept from Agency TBWA & Lightflux Productions, was a continuation of food porn, but involving ingredients. This was another fun one, as we wanted to make the ingredients look fresh & visually exciting, with some dynamic camera movements & simple transitions. The onion rig was brilliant, ensuring […]

BURGER KING ‘It’s Flame-grilled’

16 years on, and we’re back with Burger King! Having shot Malaysia’s very 1st Burger King ad more than a decade ago, this felt very satisfying for me. Especially since it involved a lot of crafting delicious burger patty shots & playing with fire. With Agency TBWA & Lightflux Productions, we crafted the 1st film […]