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DOMINO’S ‘World Cheese Pizza’

8 different cheeses, as the name implies. So, nothing else on the pizza but cheese. Not as easy as it sounds. From the brains of Agency FCB & Clients Domino’s, KDCo & myself were tasked with making this film look appetizing & visually exciting. We used the Laowa Probe2 lens to get some dynamic close […]

DOMINO’S ‘Blueberry Pizza Fold’

This was a short 6 seconds (from Agency FCB & Clients Domino’s) that needed to be punchy, yet delicious & appetizing as usual. But shooting it was anything but short lol. Getting the right looks of the blueberry fold, the thickness & viscosity of the blueberry jam & the cheese, that was a real challenge. […]

GARDENIA TOAST’EM ‘Choco Perfecto’

This was our – together with Shootworksasia – maiden job with Agency Oxygen & clients Gardenia. And I’d safely say we clicked. Always valuing high production values, we strive to create interesting visuals even in the most straightforward of concepts because that’s what sets it apart from the ordinary. Shooting the food shots went as […]

MAMEE CHEF Tom Yam Thai ‘Ahirine Ahirudin’

Fun times with Clients Mamee & Agency Media Brands Content Studio once more, approaching Tom Yam in a fun & ‘action-oriented’ manner, with a twist ending. We worked with production Optinovus Films on this one, making it in 1 long day with the numerous food porn shots & talent scenes as well. We were graced […]

JOLLIBEE ‘Jolly Spaghetti : A Sweet Twist’

The 3rd instalment of the Jollibee series, with boards for each variant. This board was the most straightforward, but not necessarily the easiest. We worked with Agency Fishermen Intergrated & Graph Studios once more. The opening few shots were all top locked-off angles, but getting the pasta sauce to be just the right consistency was […]

JOLLIBEE ‘Original Chickenjoy : Made With Love’

The 3rd instalment of the Jollibee series, with boards for each variant. Shooting this board was one of my favorites, as we built an actual u-shaped kitchen set with vibrant colors. It gave so much authenticity to the whole homemade idea of the board. Working with Agency Fishermen Intergrated & Graph Studios, we decided on […]

DOMINO’S ‘Cheese Bowl-cano’

With the tremendous success of the previous Cheese Volcano campaign, there was bound to be a follow up, & as the name implies, this time, it’s not a pizza, but a cheese dip shaped like a bowl. Working with Agency FCB & production KDCo, we wanted to purely focus on food porn dipping shots, with […]

DOMINO’S ‘Pepperoni-roni : Kitchen Voices’

Agency FCB wanted to infuse a bit of a story to this one. And I like it. Slightly different from what I’ve done in recent years. A bit of humour if you will, but having these ‘kitchen voices’ drive our Domino’s chef to create a bigger & more abundant pizza was a clever touch. We […]

MAMEE CHEF ‘Sarawak Laksa ft Hun Haqeem’

Always a pleasure working with clients Mamee, with this interesting board from Agency Mediabrands Content Studio (MBCS). Backed up by Evil Genius Studio, we went full steam into pre-production, shoot & the final output as time was not on our side. Thankfully, with a great actor as our KOL Hun Haqeem & incorporating part of […]

DOMINO’S ‘Sate Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge. Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]