F&B102 Videos

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MAMEE CHEF Wagyu Boat Noodle ‘Chazynash’

One of the quirkier yet satisfying ideas I’ve ever had to execute. Clients Mamee were open enough & wanted it to be unpredictable, with a simple finish based on the Ayam Brand ad. Fortunately though, we, Optinovus Films & Agency MBCS wanted it even better. More polished. Thus, with the improvements in AI, we delved […]

MAMEE NOODLE SNACK ‘Christy Ng’

Fun, fun, fun. This board, from Agency M&C Saatchi, involved playful moments mixed with some serious fashion visuals. Working with Lightflux Productions, we shot everything in Studio 2117, dressed up the existing dressing area for celebrity entrepreneur Christy Ng & propped up another one for Mamee Monster – making it look & feel quirky – […]

MARRYBROWN ‘MALA-aaaarrrghhh’

Different & exciting; that’s what drew me to this. Even though we had an extremely limited budget – that we had to shoot the food shots using the Kinefinity Mavo 6k camera to get a 2k resolution 200fps slow-mo visual – we made it work by further slowing down the shots during post-production. Working with […]

JOLLIBEE ‘Spicy Chickenjoy : Reviews’

The 3rd instalment of the Jollibee series, with boards for each variant. Out of all 3, this Spicy version is the most dramatic & dynamic in terms of camera movements & it’s execution. Working with Agency Fishermen Intergrated & Graph Studios again, we decided on using the Robotic Arm (from Oscar Tong) this round, as […]

Domino’s ‘Mac & Cheesy Pizza’

Constantly finding ways to make things visually exciting & fresh – even after working on several Domino’s campaigns – that is the challenge we face. And with this board, the brief was to have fun! Go wild with the edits. From a concept from Agency FCB & working with KDCo, we pursued this with creativity […]

HL Supermilk ‘Sarcopenia/Muscle Loss’

We’re going a bit more factual this round, but with added creative visuals to embellish what could otherwise be a very straightforward narrative. Collaborating with Agency TBWA & production house Lightflux, we produced this film in 1 day, carefully planning our shoot angles for the heavy compositing shots, & to craft a different take on […]

Domino’s ‘Chocolate Cream Tart’

Shooting this was both fun & tedious at the same time. Shooting delicious time lapse shots of baking cream cheese in a shell, creating sensuous chocolate liquid drizzling shots onto a cream cheese base & the most difficult of all – having our oozing chocolate topping ooze downwards together with our cream cheese! This was […]

Domino’s ‘ShaWAHma Pizza’

This campaign was somewhat different from what we (KDCo) usually do for Domino’s. With the concept from Agency FCB – we opted for slightly lesser Pizza shots, & focused a bit more on the main ingredient – the Shawarma meat. The brief was to make the beef so appetizing & tantalizing, with the juiciness evident […]

Kimball RamRaya 2025 ‘MIL & DIL’

So what started out as a very long 2min board, was trimmed (at the behest of clients Campbell’s Soup Malaysia) to what it is now, a tight & succinct Raya video. This greatly helped us; production house Mastermind & Agency Fishermen Intergrated, as we only had 1 day to shoot everything. Thus, we tweaked & […]

Domino’s ‘4 in 1 Chicken Drummets’

So, the challenge here was to create eye-catching & appetizing visuals of 3 drummets variants all within 6 seconds. The opening scene had to be the most dynamic, hence we opted for some flying Go Chu Jang sauce splashing onto a base of chicken drummets. We built a simple slide rig & manually poured the […]