F&B118 Videos

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McCORMICK ‘Rasa Ala Restoran’

A simple idea from Agency 180° but made visually interesting for McCormick & Company Incorporated under 180°s own inhouse production. Because of logistics and budgetary constraints, we had to shoot everything in a studio. Talents (including the ones in the background generic restaurant) were shot against greenscreen with AI-generated backgrounds & transitions, and all food […]

PRESIDENT CHEESE ‘Pleasure is Important’

An interesting board for the Hong Kong market from Clients Lactalis Group, Agency FCB, & Production KDCo. From the get-go, the brief was to create a delectable video where we romanticize the products and have this seamless background transformation as our female lead is transported from Hong Kong to Paris if only for a moment. […]

NESCAFE ‘White Coffee’

A board that we, Reservoir Productions, pitched for (with a Director’s Treatment) directly with Nestle Clients in Singapore & won! Naturally, the final product is something that we’re all very proud of. Though it may seem simple, selecting the most authentic talents was key, as we needed some genuine expressions, with some key characteristics & […]

LAY’S ‘Extra Meaty’

One of 3 boards, under Prodigious (production producer Pei Wen) & Agency Publicis, we set out to create some delicious BBQ meat skewer shots with all 3 being different enough coupled with dynamic product transformations. With the help of AI to recreate some of the backgrounds, we shot our talent against green screen. A lot […]

LAY’S ‘Extra Smoky’

LAY’S ‘Extra Savory’

VITAGEN ‘World Digestive Health Day- WDHD – Parents with Kids’

From Agency Ensemble & Production House KDCo, we embarked on a challenging brief – that involved live-locations together with AI-generated ones. Reason being, we needed different locations, but only had 1 day to shoot everything. Thus, we shot the River/Picnic scene live as we needed the talents to interact in the water & the picnic […]

MAMEE NOODLE SNACK ‘Lebih Rangup with Iman Troye’

More fun times with Mamee, & Agency M&C Saatchi, together with Lightflux Productions in crafting this spot. The main challenge was to get the dance right; something playful, catchy & maybe even viral? But simple enough that our KOL Iman Troye can actually learn the choreography & also not run too much from her own […]

McDONALD’S ‘Triple Kick Burger’

‘Dreams do come true’… as it’s always been my wish to actually shoot a McD food porn/drool job, however big or small. And this was considered relatively big. From Agency LB, & the inhouse production Prodigious, the brief was to create an enthralling football-related scene with the food ingredients as this coincided with the Fifa […]

ARLA ‘Simply Glorious Mozzarella’

The 2nd board focusing on Arla’s Mozzarella Cheese product, from Agency Publicis, & Lightflux. The idea again, was to create an opening scene that was different, yet asked the same question. And this camera movement was interesting, as the camera craned up & then tracked in at the very top. Timing was key, as we […]