LIFESTYLE46 Videos

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SSM ‘Resipi untuk Berjaya’

This BM version is pretty much the same idea as the English version, though some parts of the execution are different. We didn’t want it to both be an exact replica of each other, thus we treated the ending differently as well as the ingredients introduction. Mum & daughter, again, played a pivotal role in […]

TAYLOR’S ‘GRIT’

This was a rather tricky project from conception; we needed to balance out existing still images of real-life Taylor’s Alumni the Oei brothers taken from years back, with live-action shots of them in current times, but to create a story that has spanned over 7 years. The challenge was really in treating the raw, mundane images […]

TAYLOR’S ‘SLAY’

The final of the 3 ideas from Mullenlowe & production house Shootworksasia, revolves around current Country Director of Global Schools Leaders Malaysia, Cheryl Ann Fernando. She even has a movie made about her successes called ‘Adiwiraku’. She turned the students in a rural school around by giving her all, & they emerged champions for the 1sttime – […]

TESCO MERDEKA ‘Besi Buruk’

This was a humbling shoot. Raw, real, guerilla style through & through. Agency Mullenlowe came up with the idea together with Tesco Malaysia, to produce something for Merdeka that would pay tribute to their employees. But these were no ordinary employees, they’ve gone through some pretty tough times; & we wanted to highlight some of the […]

TESCO MERDEKA ‘Heart of Gold’

I have not come across a more sincere & thankful lady, who does not look her age. Aunty Mildred, a kind soul, always smiling & spreading cheer to people around her. With completely no acting experience whatsoever, she portrayed her genuine self & all we had to do was capture that on camera. Compared to […]

TM UNIFI ‘ACL’

Big. Bold. Oozing pressure. But we pulled it off. From a creative idea under Grey Malaysia & production Optinovus Film, we went through several iterations and finally settled on this. My original intent was to create a complete one take commercial from beginning to end. However, this became highly improbable, as we had time limitations […]

TM Unifi ‘Convergence’

A very technical idea from Agency Grey Malaysia, that we managed to realize in a seamless fashion, incorporating some interesting angles & storylines that link & give meaning to each scene. Working with Optinovus Films, we found earlier on that we needed a large house that would enable us to film in different settings but […]

TM UNIFI #khabarbaik

A rushed job, with more than satisfactory results. The aim was to let the audience know that good news is coming their way. With 3 distinctive people with genuine emotions, we started the ad with something more involving, with a guy tearing. But when the good news kicks in, things change for the better. With an idea […]

TM UNIFI QR CODE ‘Dance’

This was initially a straightforward concept, very simple & direct. But clients wanted it to be more than that, thus, Dancing QR Man was born. Working with Grey Malaysia once more & Optinovus Films has been great. With freedom to work on more daring dance moves, rarely seen on local TV, we enlisted the help […]

TOURISM LANGKAWI ’99 Magical Islands’ 3m

The brief was open. What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner. After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]