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Mercedes Benz CNY 2019 Main Film

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

Mercedes Benz CNY 2019 Musician LongVer

Mercedes Benz CNY 2019 Photographer

MERCEDES-BENZ CNY2019 ‘What Do You Love?’

New Balance ‘Color Run’

‘The Color Run is for the People.’ No description is more apt than this. Co-sponsored by New Balance, Agency Cheil China Group together with their recently acquired Bravo Asia came up with this idea to further enhance New Balance’s on-going Runnovation campaign, by involving themselves with the Color Run held in Singapore August 2013. Working […]

OGAWA ‘OmKnee’

This was a fun idea from 180° & Ogawa that went through many iterations, executed by Take Two Productions, with our heroes being the Elderly Couple who appear throughout the commercial as active & energetic people. The secondary audience would be the other vignettes involving younger office females & athletes. The highlight of the spot, […]

PIDM ‘Pantun’

The very 1st PIDM commercial to air in local stations, this was an eventful 2-day shoot that involved several locations in KL & Port Dickson. The highlight (well, for me at least), was shooting from a Pegasus Crane up high between towering skyscrapers, with strong winds AND we had simulated rain! It was challenging but I’d […]

POWERROOT ‘Tunaikan Hasrat Umrah’

A 1-week turnaround, that’s how quick it took for us to produce this job. And it’s turned out great actually. A simple storyline from Agency Oxygen, with production overseen by Singnan/ScreenAsia Network, we casted the 3 talents who were emotive & expressive, built a very small L-shaped wall set in a studio & shot it […]

SINGER ‘A Mother’s Work is Never Done’

This Singer Webfilm aims to bring back lovely memories of the past & connect them with our present. The concept came from Play Pictures own Copywriter/Producer Samantha, & we worked together to flesh out the visuals by using Split-Screens to denote the past & the present. It was indeed, an arduous task of shooting about […]

SSM ‘Recipe for Success’

Occasionally you get a board that just really deals with character development, & the whole spot depends on how real & natural the interactions shared between the people are. I had the pleasure of working on these 2 boards with fine actors, young and old. Working from a script penned by Agency Bulb, under Section […]