LIFESTYLE58 Videos

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VIVO X50 ‘A Fashion Impression with Raisa Azzam’

This was a very guerilla-style shoot, fast-paced & non-stop.  Based on a rough script from agency VMLY&R, & working with production house Shootworksasia, we shot 2 boards over 2 days.  Raisa, a great, humble fashion photographer was a pleasure to work with.  We acquired 2 models who performed just like professionals, & the exterior of […]

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MALAYSIA AIRLINES ‘Car Rental’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

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MALAYSIA AIRLINES ‘Temptations’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

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MALAYSIA AIRLINES ‘Last Minute Upgrade’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

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MALAYSIA AIRLINES ‘Preferred Seating’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

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MALAYSIA AIRLINES ‘Neighbour Free Seats’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

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TAYLOR’S ‘SLAY’

The final of the 3 ideas from Mullenlowe & production house Shootworksasia, revolves around current Country Director of Global Schools Leaders Malaysia, Cheryl Ann Fernando.  She even has a movie made about her successes called ‘Adiwiraku’.  She turned the students in a rural school around by giving her all, & they emerged champions for the 1sttime – […]

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TAYLOR’S ‘GRIT’

This was a rather tricky project from conception; we needed to balance out existing still images of real-life Taylor’s Alumni the Oei brothers taken from years back, with live-action shots of them in current times, but to create a story that has spanned over 7 years.  The challenge was really in treating the raw, mundane images […]

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GLO ‘Top Speed Mum’

Fun, straight-to-the-point idea, with the addition of ‘X-Men-like’ speed effects, from the minds of agency VMLY&R & clients Colgate Palmolive. Working with Optinovus Films, we crafted a story that showed the efficacy of Glo combined with a warm, family story, all within a 20sec spot. The pressure was definitely on, as this concept underwent major […]

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TESCO MERDEKA ‘Heart of Gold’

I have not come across a more sincere & thankful lady, who does not look her age.  Aunty Mildred, a kind soul, always smiling & spreading cheer to people around her.  With completely no acting experience whatsoever, she portrayed her genuine self & all we had to do was capture that on camera.  Compared to […]