LIFESTYLE55 Videos

MALAYSIA AIRLINES ‘Last Minute Upgrade’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

MALAYSIA AIRLINES ‘Preferred Seating’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

MALAYSIA AIRLINES ‘Neighbour Free Seats’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

TAYLOR’S ‘SLAY’

The final of the 3 ideas from Mullenlowe & production house Shootworksasia, revolves around current Country Director of Global Schools Leaders Malaysia, Cheryl Ann Fernando.  She even has a movie made about her successes called ‘Adiwiraku’.  She turned the students in a rural school around by giving her all, & they emerged champions for the 1sttime – […]

TAYLOR’S ‘GRIT’

This was a rather tricky project from conception; we needed to balance out existing still images of real-life Taylor’s Alumni the Oei brothers taken from years back, with live-action shots of them in current times, but to create a story that has spanned over 7 years.  The challenge was really in treating the raw, mundane images […]

GLO ‘Top Speed Mum’

Fun, straight-to-the-point idea, with the addition of ‘X-Men-like’ speed effects, from the minds of agency VMLY&R & clients Colgate Palmolive. Working with Optinovus Films, we crafted a story that showed the efficacy of Glo combined with a warm, family story, all within a 20sec spot. The pressure was definitely on, as this concept underwent major […]

TESCO MERDEKA ‘Heart of Gold’

I have not come across a more sincere & thankful lady, who does not look her age.  Aunty Mildred, a kind soul, always smiling & spreading cheer to people around her.  With completely no acting experience whatsoever, she portrayed her genuine self & all we had to do was capture that on camera.  Compared to […]

TESCO MERDEKA ‘Besi Buruk’

This was a humbling shoot.  Raw, real, guerilla style through & through. Agency Mullenlowe came up with the idea together with Tesco Malaysia, to produce something for Merdeka that would pay tribute to their employees.  But these were no ordinary employees, they’ve gone through some pretty tough times; & we wanted to highlight some of the […]

TM unifi Air ‘Thematic’

Working on a tight budget, we came up with an idea that solely relied on our cast & what they had to say.  We wanted the audience to listen as this was an important story for them to tell. It’s a second chance for some, & we wanted the world to empathize.  With steely resolve & […]

DARLIE ‘Double Action with Nad Zainal’

Well, this was a fun & fast shoot considering the challenges we went through; especially when you’re dealing with real ordinary people with no acting experience. 😀  In this case, we opted to use Nad (a local celebrity actress) and her real family; husband & son.  Well, we realized it was by no means an easy […]