F&B112 Videos

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JOLLIBEE ‘Spicy Chickenjoy : Reviews’

The 3rd instalment of the Jollibee series, with boards for each variant. Out of all 3, this Spicy version is the most dramatic & dynamic in terms of camera movements & it’s execution.  Working with Agency Fishermen Intergrated & Graph Studios again, we decided on using the Robotic Arm (from Oscar Tong) this round, as […]

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JOLLIBEE ‘Spicy Chickenjoy’

A 2nd campaign with the much-loved Jollibee but this time, we’re focused on chickens instead of burgers.  Working with Agency Fishermen Integrated once more, & under production house Graph Studios, this was a more expansive shoot that required more careful planning right from the get-go.  The idea was to have split-screens to showcase spicy & […]

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JULIE’S HERSHEY’S ‘Perfect Pairings’

Working with One Worldwide & Long’s Creative with new clients Hershey’s was indeed a pleasant one. The board – from conception – went through many iterations due to severe budget constraints – & was trimmed down to just romancing food shots. Needless to say, shooting food has always been challenging, but we were well-prepared & […]

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KFC ‘Arabian Spice Burger’

Just purely focusing on the food porn shots, we shot 5 shots in a day.  The brief from Agency VMLY&R was to create some delicious visuals that could fit within a short duration, yet linger long enough to whet the appetite.  So we shot some ingredients that go into the making of the final burger.  […]

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KFC ‘Arabian Spice Crunch’

The 3rd spot for KFC, with a new hot & spicy flavor with a Middle Eastern twist.  This was a lot of fun to shoot, as we had the opportunity to build a huge Arabian-styled ‘Palace’ interior to shoot in & to also use as a backdrop.  From the same creative minds at VMLY&R, & […]

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KFC ‘Bucket Kongsi’

A spot for when you’re stuck in a mad jam, hungry cos it’s break-fast time/or just dinner time, & have the KFC Bucket to fill you up!  Working with Agency VMLY&R & Lightflux Productions once more, we shot this spot at TAR U/C by blocking part of the roads, & at the Latar Highway R&R […]

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KFC Spicy Nuggets

My 1st full on KFC job.  A good start.  From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning.  Five items, using more & more of our fingers as we […]

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KIMBALL ‘Kedai Mak’

From Agency Reprise & Shootworksasia, comes what could have been a very normal mundane ad.  However, we’ve made it stand out with the editing style & made cooking at home with Kimball as exciting as possible… as if you were cooking in a real gerai.  The whole tonality of spot starts off with a brighter […]

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Kimball RamRaya 2025 ‘MIL & DIL’

So what started out as a very long 2min board, was trimmed (at the behest of clients Campbell’s Soup Malaysia) to what it is now, a tight & succinct Raya video.  This greatly helped us; production house Mastermind & Agency Fishermen Intergrated, as we only had 1 day to shoot everything.  Thus, we tweaked & […]

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KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]