KFC ‘Arabian Spice Crunch’

The 3rd spot for KFC, with a new hot & spicy flavor with a Middle Eastern twist.  This was a lot of fun to shoot, as we had the opportunity to build a huge Arabian-styled ‘Palace’ interior to shoot in & to also use as a backdrop.  From the same creative minds at VMLY&R, & working with Lightflux Productions, we shot in a studio for 1 day with our Arabian Princess deck out to the 9s in her Regal outfit.  Designing the outfit had it’s challenges & we went through 2 iterations before finalizing on what we see onscreen.  Color matching with the set was integral & we wanted a deep red & warm ambiance with nice contrast to create the Ramadan mood.  DPed by Bee Ho using the Red V Raptor, with Pinky as Food Stylist, Art Department Seni Lab Maliq, & edited by Daz, color graded by Jia Seng & Onlined by Aznil APV.