Kimball RamRaya 2025 ‘MIL & DIL’
So what started out as a very long 2min board, was trimmed (at the behest of clients Campbell’s Soup Malaysia) to what it is now, a tight & succinct Raya video. This greatly helped us; production house Mastermind & Agency Fishermen Intergrated, as we only had 1 day to shoot everything. Thus, we tweaked & removed some scenes to make everything punchier whilst maintaining the essence of the storyline, & kept certain scenes to a particular angle so we could save some shoot duration as well. Even then, we had to split the team with 2 camera setups (1 specifically for the close up product romancing shots & the other for the main talent scenarios). We needed to prepare lots of different & interesting dishes, traditional & fusion, for the feast at the very end for all the guests to enjoy. Shot with in-house DP Sadiq using the Red Komodo, edited & Onlined by Zack & the team. Music by Ram. Food Stylist: Annette.