JULIE’S HERSHEY’S ‘Perfect Pairings’

Working with One Worldwide & Long’s Creative with new clients Hershey’s was indeed a pleasant one. The board – from conception – went through many iterations due to severe budget constraints – & was trimmed down to just romancing food shots. Needless to say, shooting food has always been challenging, but we were well-prepared & worked tirelessly to create delicious & mouth-watering food visuals. We used, for myself the 1st time – the RED Dragon – shooting at 300 fps to achieve the desired slow & sensuous visuals, focusing on every texture & light craft of the different food variants. Working with DP Nick Lee again, fresh from our previous Go Cheese tvc & with full post-production facilities provided by RAWR Pictures, we’ve once again managed to create appetizing results!