F&B112 Videos

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MARIGOLD YOGURT ‘The Dip’

Seemingly simple but shooting it was anything but. Working with a basic idea from VMLY&R & together with Optinovus Films, we crafted something more exciting & sensuous. We had to prepare a large & deep aquarium with a compressor rig that could move our old & new bottles up & down together with the strawberries […]

CORNTOZ ‘The Journey’

The brief directly from the Mamee Clients was to create awareness for this little known pink horse called Pinko whilst making the food shots look good. Thus, I set out, together with Lightflux Productions, to create a quirky, weird, wild, wacky yet visually exciting spot that marries both a 2D animated horse with 2D environments […]

DOMINO’S ‘Double Cheeseburger Pizza’

We accomplished great things with this one. A milestone. And I’m completely grateful to production house KDCo, Agency FCB & clients Domino’s for believing in the vision & allowing us to execute it the way it was meant to be…using the Robotic Arm. Having shot numerous Domino’s ads, it was high time to create something […]

PER’L CAFE ‘Growing with Per’l’

This was a tough shoot…as it normally is, especially when we’re striving for a particular coffee & foam texture that looks appetizing & premium. And having several of them doesn’t help either… 😀 . Adding to that, a few product demo shots & numerous wardrobe changes for talent to fit our storyline, & we’ve got […]

DUTCH LADY ‘Food Porn Plain Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk. So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance. After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol. So, with […]

DOMINO’S ‘BoxKu’

A play on the word ‘BossKu’ but in a good memorable way, Agency FCB & this time with Lightflux Productions, worked together to execute this tricky board as we had much to show, & yet needed to keep it exciting at the same time. Hence, I added one food porn shot because that’s what I […]

MARRYBROWN ‘MALA-aaaarrrghhh’

Different & exciting; that’s what drew me to this. Even though we had an extremely limited budget – that we had to shoot the food shots using the Kinefinity Mavo 6k camera to get a 2k resolution 200fps slow-mo visual – we made it work by further slowing down the shots during post-production. Working with […]

MEHRAN ‘RECIPE MIX’

This is, to date, the most challenging shoot I’ve ever encountered. Without going into specific details, let’s just say that for what we went through, the end results are something that I’m pretty proud of. And truly, the end result is really all that matters isn’t it. From Agency Connect Marketing Communications (Pakistan) & local […]

NANDO’S ‘Soy PERi-PERi’

It never gets old. Well, at least for me. I LOVE to shoot food. It’s my calling. But I eat to live. Go figure. The 3rd Food Porn ad for Nando’s & still going strong. This time, working with Agency Fishermen Integrated & Passion Plus, we carved out a humorous yet tantalizing board that focuses […]

DOMINO’S ‘Sate Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge. Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]