DOMINO’S ‘Double Cheeseburger Pizza’

We accomplished great things with this one.  A milestone.  And I’m completely grateful to production house KDCo, Agency FCB & clients Domino’s for believing in the vision & allowing us to execute it the way it was meant to be…using the Robotic Arm.  Having shot numerous Domino’s ads, it was high time to create something different & unique in the visuals.  Using the Robotic arm for 1 day – on several shots, we captured some angles that otherwise would not have been possible manually.  Working with Art department + Rigger Harris, we created some dramatic rigs as well – a 1st for me in terms of the burger rig – & it wasn’t even for a burger ad lol.  The rig did all that it was supposed to do, & together with the robotic arm, we had some dynamic beautiful shots.  Shot using the Freefly Ember 5k for high speed shots & the Red Raptor for normal speed shots.  DPed by Chin, edited by Fai, & full Grading + Online by Meccanice EFX.  Music by Ananth.