F&B66 Videos

SAN REMO ‘More!’

This was indeed a fun shoot to be involved in.  Using an idea from 180 Degrees Brandcom & enhancing it further is what I do best 😀 . Incorporating some cool rigs to create visually exciting food porn shots for Pasta & sauce – my first btw, is something I really look forward to.  Of course, some […]

SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’.  From the minds of Agency FCB & clients Sprtizer […]

INDOMIE GORENG ‘How to Cook – Stove, Guy’

This was a great collaboration between Agency Main Ad, Production House Netracom (EP Lucia & Producer Sandiy) in Jakarta & Indofood as clients, with the tvc aimed at International Markets such as Europe & the Middle East. The idea is meant to be straightforward, instructing viewers on how to make the delicious Indomie the right […]

TEXAS CHICKEN TOKYO CHICKEN ‘Lucky Cat’

The 2nd of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

ALICAFE ‘No.1’

It’s not everyday that we get to shoot a firefighter battling a blaze.  So I soaked in (but literally was drenched) every minute of the experience & while physically challenging, I embraced it! An originally concept from Havas-Immerse, Singnan Communications then worked with Power Root to further strengthen the board to meet certain criteria.  In the […]

CARNATION CNY 2022 ‘Pour Some Love’

I looked forward to this shoot. I can’t explain why, but it’s probably because I was invested in the storyline, & have always wanted to shoot a cook who’s all stressed, creating some chaos in the kitchen, with some frantic yet controlled camera movements.  And the result is something I’m quite proud of.  With the […]

DOMINO’S ‘Awesome Moments’

I’ve always enjoyed shooting food.  It may take bloody long hours, but the end results can be very well worth it.  Especially if it manages to make the audience salivate.  With a concept from JWT & working with production house ATF once again, we created an ad where there were slightly less food porn shots, […]

DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them.  The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job.  So, we needed to make things more interesting this round, while focusing on the food porn […]

ANGEL SOY SAUCE ‘Pure & Natural’

This was my 1st collaboration with agency Ideasmith & clients Bidor Kwong Heng & the Xth of many with Play Pictures & I must admit that while it was challenging from day one, the end result was exactly what we envisioned it to be. The concept required one talent, who performed extremely well, & the […]

TEXAS CHICKEN TOKYO CHICKEN ‘Drift’

The final spot of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, […]