F&B77 Videos

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DOMINO’S ‘Awesome Moments’

I’ve always enjoyed shooting food. It may take bloody long hours, but the end results can be very well worth it. Especially if it manages to make the audience salivate. With a concept from JWT & working with production house ATF once again, we created an ad where there were slightly less food porn shots, […]

DOMINO’S ‘Project Senses’

This board, from the minds of Agency FCB, was/is the most different ad for a local pizza brand. Modern, fun & most importantly, deliciously-looking visually, we, together with production house KDCo, came up with creative transitions & immersive social media-like graphics to keep up with the times & yet maintain the appetite appeal of the […]

GO MILK ‘Milk is Young Again’

This was a job produced under Twisted Media Malaysia & the Agency SCION, for GO Milk India. It was shot in Malaysia & in 2 locations; a high-end supermarket & a bungalow. Talents were flown in from 2 different countries, South Africa & Europe, & performed exceptionally well, hinting at just the right subtleties at […]

TEXAS RAMYEON CHICKEN ‘Stage’

Diving straight into another fully 3x 3d immersive videos for Texas Chicken featuring their comeback flavor the Korean/Ramyeon Chicken. This was another fun video working with the same great team, Agency Mullenlowe, Shootworksasia, Ng (freelance 3D supervisor & Editor) & Quadimension. With only a short period to churn out the this first Stage video, we […]

BRANDS 2.0 ‘Long Drive’

I look forward to projects like this. Different from the norm. From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product. What was actually extremely time consuming was always trying to match up our talents in the right frame. Because there are essentially […]

DOMINO’s ‘Ssamjeang So Spicy, So Drama’

The turnaround time for something this extensive was unbelievable. 1.5 weeks from conception to meetings to shooting….& as expected, we shot for one full day. However, with the sheer number of shots – 48 to be exact – and thankfully with 3 camera setups running concurrently, we – ATF, JWT & myself – managed to […]

CONNOR’S ‘Bring the Pub Home’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. This is my favorite as it showcases an incredibly smooth transition from scene to scene. We had meticulous planning & rehearsals to get the line up of shots right, as I wanted to have […]

CONNORS ‘Connor’s in a Can’

My 1st alcohol ad. And my 1st ad shot specifically in 9:16 format. A very interesting experience indeed. Tilting the camera & seeing less in terms of left & right space is actually quite nice, allowing us to focus on using specific lenses to create the right depth of field rather than shooting wide & then blow up […]

KFC ‘Arabian Spice Burger’

Just purely focusing on the food porn shots, we shot 5 shots in a day. The brief from Agency VMLY&R was to create some delicious visuals that could fit within a short duration, yet linger long enough to whet the appetite. So we shot some ingredients that go into the making of the final burger. […]

INDOMIE GORENG ‘How to Cook – Stove, Guy’

This was a great collaboration between Agency Main Ad, Production House Netracom (EP Lucia & Producer Sandiy) in Jakarta & Indofood as clients, with the tvc aimed at International Markets such as Europe & the Middle East. The idea is meant to be straightforward, instructing viewers on how to make the delicious Indomie the right […]