F&B76 Videos

KFC Spicy Nuggets

My 1st full on KFC job.  A good start.  From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning.  Five items, using more & more of our fingers as we […]

KFC ‘Bucket Kongsi’

A spot for when you’re stuck in a mad jam, hungry cos it’s break-fast time/or just dinner time, & have the KFC Bucket to fill you up!  Working with Agency VMLY&R & Lightflux Productions once more, we shot this spot at TAR U/C by blocking part of the roads, & at the Latar Highway R&R […]

KFC ‘Arabian Spice Crunch’

The 3rd spot for KFC, with a new hot & spicy flavor with a Middle Eastern twist.  This was a lot of fun to shoot, as we had the opportunity to build a huge Arabian-styled ‘Palace’ interior to shoot in & to also use as a backdrop.  From the same creative minds at VMLY&R, & […]

KFC ‘Arabian Spice Burger’

Just purely focusing on the food porn shots, we shot 5 shots in a day.  The brief from Agency VMLY&R was to create some delicious visuals that could fit within a short duration, yet linger long enough to whet the appetite.  So we shot some ingredients that go into the making of the final burger.  […]

DOMINO’S ‘Project Senses’

This board, from the minds of Agency FCB, was/is the most different ad for a local pizza brand.  Modern, fun & most importantly, deliciously-looking visually, we, together with production house KDCo, came up with creative transitions & immersive social media-like graphics to keep up with the times & yet maintain the appetite appeal of the […]

JOLLIBEE ‘Spicy Chicken Sandwich’

I had much fun with this. Considered my 1st full on Burger shoot – this was a passion project that fell on my lap after some complications.  Reservoir World needed a table top director to shoot specific food porn shots for this big spicy launch for Jollibee worldwide, under Agency Fishermen Integrated.  So, we came […]

DOMINO’S ‘Bulgogi Cheese Baked Rice/Pasta’

This 2nd board had to have different food porn shots, so that was definitely a challenge.  Prioritizing the important steps to showcase was crucial, as we didn’t have so much time to shoot & to show everything in the edit.  With a general concept from FCB together with KDCo, we embarked on this journey together.  […]

DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them.  The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job.  So, we needed to make things more interesting this round, while focusing on the food porn […]

SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’.  From the minds of Agency FCB & clients Sprtizer […]

CORNTOZ ‘The Journey’

The brief directly from the Mamee Clients was to create awareness for this little known pink horse called Pinko whilst making the food shots look good.  Thus, I set out, together with Lightflux Productions, to create a quirky, weird, wild, wacky yet visually exciting spot that marries both a 2D animated horse with 2D environments […]