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JOLLIBEE ‘Jolly Spaghetti : A Sweet Twist’

The 3rd instalment of the Jollibee series, with boards for each variant. This board was the most straightforward, but not necessarily the easiest. We worked with Agency Fishermen Intergrated & Graph Studios once more. The opening few shots were all top locked-off angles, but getting the pasta sauce to be just the right consistency was […]

JOLLIBEE ‘Original Chickenjoy : Made With Love’

The 3rd instalment of the Jollibee series, with boards for each variant. Shooting this board was one of my favorites, as we built an actual u-shaped kitchen set with vibrant colors. It gave so much authenticity to the whole homemade idea of the board. Working with Agency Fishermen Intergrated & Graph Studios, we decided on […]

DOMINO’S ‘Cheese Bowl-cano’

With the tremendous success of the previous Cheese Volcano campaign, there was bound to be a follow up, & as the name implies, this time, it’s not a pizza, but a cheese dip shaped like a bowl. Working with Agency FCB & production KDCo, we wanted to purely focus on food porn dipping shots, with […]

DOMINO’S ‘Pepperoni-roni : Kitchen Voices’

Agency FCB wanted to infuse a bit of a story to this one. And I like it. Slightly different from what I’ve done in recent years. A bit of humour if you will, but having these ‘kitchen voices’ drive our Domino’s chef to create a bigger & more abundant pizza was a clever touch. We […]

MAMEE CHEF ‘Sarawak Laksa ft Hun Haqeem’

Always a pleasure working with clients Mamee, with this interesting board from Agency Mediabrands Content Studio (MBCS). Backed up by Evil Genius Studio, we went full steam into pre-production, shoot & the final output as time was not on our side. Thankfully, with a great actor as our KOL Hun Haqeem & incorporating part of […]

DOMINO’S ‘Sate Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge. Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]

DOMINO’S ‘Cheese Volcano’

HOMESOY ‘The Taste of Enjoyment’

My love for creating appetizing visuals cannot be more evident than in this ad as we worked with such budgetary constraints you would not believe. I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a […]

ENSURE ‘Be Ready For Life’

‘This board was made for me” I told my EP Elroy, Lightflux Productions. And I was determined to get it. Lol. I love trying out new things, & while this isn’t something new that I haven’t tried before, but it’s new in the sense, it needs to seamless cut from scene to scene with just […]

BRANDS 2.0 ‘Work Performance’

I look forward to projects like this. Different from the norm. From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product. What was actually extremely time consuming was always trying to match up our talents in the right frame. Because there are essentially […]