F&B118 Videos

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Domino’s ‘Mac & Cheesy Pizza’

Constantly finding ways to make things visually exciting & fresh – even after working on several Domino’s campaigns – that is the challenge we face.  And with this board, the brief was to have fun! Go wild with the edits.  From a concept from Agency FCB & working with KDCo, we pursued this with creativity […]

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HL Supermilk ‘Sarcopenia/Muscle Loss’

We’re going a bit more factual this round, but with added creative visuals to embellish what could otherwise be a very straightforward narrative. Collaborating with Agency TBWA & production house Lightflux, we produced this film in 1 day, carefully planning our shoot angles for the heavy compositing shots, & to craft a different take on […]

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Domino’s ‘Chocolate Cream Tart’

Shooting this was both fun & tedious at the same time.  Shooting delicious time lapse shots of baking cream cheese in a shell, creating sensuous chocolate liquid drizzling shots onto a cream cheese base & the most difficult of all – having our oozing chocolate topping ooze downwards together with our cream cheese!  This was […]

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Domino’s ‘ShaWAHma Pizza’

This campaign was somewhat different from what we (KDCo) usually do for Domino’s.  With the concept from Agency FCB – we opted for slightly lesser Pizza shots, & focused a bit more on the main ingredient – the Shawarma meat.  The brief was to make the beef so appetizing & tantalizing, with the juiciness evident […]

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Kimball RamRaya 2025 ‘MIL & DIL’

So what started out as a very long 2min board, was trimmed (at the behest of clients Campbell’s Soup Malaysia) to what it is now, a tight & succinct Raya video.  This greatly helped us; production house Mastermind & Agency Fishermen Intergrated, as we only had 1 day to shoot everything.  Thus, we tweaked & […]

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Domino’s ‘4 in 1 Chicken Drummets’

So, the challenge here was to create eye-catching & appetizing visuals of 3 drummets variants all within 6 seconds.  The opening scene had to be the most dynamic, hence we opted for some flying Go Chu Jang sauce splashing onto a base of chicken drummets.  We built a simple slide rig & manually poured the […]

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Domino’s ‘Golden Treasure Pizza’

Yet another fun one for Domino’s for the CNY festivities.  From the creative minds of Agency FCB, & production KDCo, we delivered a dynamic & energetic campaign filled with bright & vibrant colors with an epic Asian score.  With 3 ingredients to feature, with the main being Salmon, we found ways to portray Salmon at […]

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WALL’S ‘Café Latte Chocolate Chip Ice-Cream’

It’s been ages since I shot my last so-called Ice-Cream commercial – well at the time it was a Sorbet.  So, needless to say, I was anxious & excited at the same time.  The challenge here was having our talent eat her ice-cream outdoors under the hot sun :S …. Thus, working with Lightflux, we […]

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Domino’s ‘Double Cheeseburger Pizza : Burger Crust’

Keeping it simple, yet really focusing on what the title suggests.  We romanticize the burger crust fully, traveling along the inner, top & outer undulating circular shape, fully embracing the sesame seeds as we move along, & finally ending up on the inside of the crust.  Of course, this idea spawned from the usage of […]

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DOMINO’S ‘Double Cheeseburger Pizza’

We accomplished great things with this one.  A milestone.  And I’m completely grateful to production house KDCo, Agency FCB & clients Domino’s for believing in the vision & allowing us to execute it the way it was meant to be…using the Robotic Arm.  Having shot numerous Domino’s ads, it was high time to create something […]