F&B77 Videos

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DOMINO’s ‘Ssamjeang So Spicy, So Drama’

The turnaround time for something this extensive was unbelievable. 1.5 weeks from conception to meetings to shooting….& as expected, we shot for one full day. However, with the sheer number of shots – 48 to be exact – and thankfully with 3 camera setups running concurrently, we – ATF, JWT & myself – managed to […]

CONNOR’S ‘Bring the Pub Home’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. This is my favorite as it showcases an incredibly smooth transition from scene to scene. We had meticulous planning & rehearsals to get the line up of shots right, as I wanted to have […]

CONNORS ‘Connor’s in a Can’

My 1st alcohol ad. And my 1st ad shot specifically in 9:16 format. A very interesting experience indeed. Tilting the camera & seeing less in terms of left & right space is actually quite nice, allowing us to focus on using specific lenses to create the right depth of field rather than shooting wide & then blow up […]

KFC ‘Arabian Spice Burger’

Just purely focusing on the food porn shots, we shot 5 shots in a day. The brief from Agency VMLY&R was to create some delicious visuals that could fit within a short duration, yet linger long enough to whet the appetite. So we shot some ingredients that go into the making of the final burger. […]

INDOMIE GORENG ‘How to Cook – Stove, Guy’

This was a great collaboration between Agency Main Ad, Production House Netracom (EP Lucia & Producer Sandiy) in Jakarta & Indofood as clients, with the tvc aimed at International Markets such as Europe & the Middle East. The idea is meant to be straightforward, instructing viewers on how to make the delicious Indomie the right […]

TEXAS RAMYEON CHICKEN ‘Parachute’

The 2nd concept for Ramyeon Chicken is a parody on the famous Korean series ‘Crash Landing On You’. This was much fun to plan & execute, as we wanted it to be cute yet unexpected, especially when the Parachute gets snagged in the Monstera leaf which then gives the drumstick a reason to be released […]

BRANDS 2.0 ‘Work Performance’

I look forward to projects like this. Different from the norm. From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product. What was actually extremely time consuming was always trying to match up our talents in the right frame. Because there are essentially […]

CAP BURUH ‘Rewind’

I had much fun shooting this although not necessarily an easy shoot, because liquids have a mind of their own & getting the right crispiness & textures of the chicken was time consuming. But, in the end, with the right idea from Clients Lam Soon & ourselves from Singnan Communications, we came up with some […]

CONNOR’S ‘Glass Evolution’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. I’m incredibly proud of the end results of all 3 spots, & this video, like the other, provides a very sleek & stylish look at the evolution from the old glass to the new. […]

GLUCERNA ‘Exceptionally Delicious’

An interesting ASMR type video for Diabetics, using the sounds of wheat & wheat fields, gentle powder explosions and more to hype up visual & audio cues in the product. From the minds of Agency Entropia, and Clients Abbott, & working for the 1sttime with Light Flux Production, we created some interesting visuals with food. Shot completely […]