AUTOMOTIVE21 Videos

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TOYOTA ‘Move Your World’

A local internal campaign meant to showcase some of the talents within the automotive giant & how what they do is able to ‘move’ the company forward. From Agency Trapper working with Shootworksasia, we planned for a 3 day shoot with 10 skilled employees, in various locations, the main MV Office, a sales showroom, a […]

NISSAN X-TRAIL ‘The Urban Thrill’

An exciting concept that’s rarely seen on local TV – also aired on Digital Media – this commercial was truly a team effort from Agency BnBC & Twisted Media (Bee Sim). A big bonus was finding our protagonist who had a close resemblance to Daniel Craig, & we wanted to portray a suave yet confident […]

PROTON X90 ‘Unveiling’

To date, the most luxurious Proton model ever. Marketed as premium & stylish, we stayed away from fancy camera moves & fast cuts. Working with JPS productions & Clients Proton for the 1st time, was an eye-opener. Unaccustomed to not having an Agency have a pre-approved board, meant that we were our own creatives. Coming […]

NISSAN NAVARA NP300 ‘Indiana Jones’

Wet & hot. These 2 words best describe the mood & ambiance we had for the 2 days of working on the new Nissan Navara tvc shoot. With the ambitious concept – crafted as an action packed car-chase trailer from Agency BnBC, Twisted Media, DOP Nick Lee & myself were faced with the challenge of […]

TOYOTA INNOVA ZENIX ‘Elevate Every Moment’

Fun & challenging would be the best words to describe this project. Working from a script from Agency Dentsu that evolved over time, Shootworksasia & myself collaborated for yet another Toyota spot, this time focusing on the Innova Zenix. An updated & far superior model to its predecessor, we wanted to showcase the premium quality […]

ISUZU BEAST ‘Uncaged’

We truly outdid ourselves on this webfilm. Collaborating with Nicholas Lazaroo, with production house Spyder Web & agency Leo Burnett, we crafted an action-packed/stealth board with over 40 shots, accomplished in 1 day – from the evening till the next morning. We had to trim & rework the Agency concept to something that was achievable […]

TOYOTA HEV ‘Reflections’

Easily one of the most challenging jobs I’ve encountered, from inception all the way to post-production. In short, the end result that you see is expanded tenfold from the original Dentsu LHS concept, mainly trying to show as many different reflections on the car as possible. Working with Shootworksasia & DP Nicholas Chin, we shot […]

NISSAN SERENA ‘Simply Magical’

The 3rd Nissan spot with Twisted Media, & 1st car spot with Agency People n Rich. Shot over 2 days, this was a pretty straightforward idea as Clients wanted it to be a more family-oriented where all can enjoy the uniqueness of the new Nissan Serena. It was a very product-oriented spot, featuring 4 USPs & […]

TOYOTA Alphard 2024 ‘Quiet Luxury’

One of my proudest works… mainly attributed to its execution. Through thick & thin, Shootworksasia, Dentsu LHS & the Clients made this a reality. From the get-go, I wanted to have the Robotic Arm to execute the dynamic shots that only a robotic arm can do. Differentiating us from the competition. Working with DP Nicholas […]

MERCEDES-BENZ ‘Never Stop Improving – Soraya’

This was like a passion project with MU Productions. It’s been a dream of mine to shoot something that combined human elements of fitness & endurance with something tangible & equally powerful & engaging. Thus, the Never Stop Improving campaign was launched with Mercedes. We used real-life people who are professionals in their own fields […]