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SAFI SUPA ‘Sofea Shaheera’

The expectations were incredible for this.  The production KDCo put their neck on the chopping board for this & guaranteed that we would create a beautiful outcome.  Not a very typical Safi spot from Agency Ensemble, happening completely outdoors.  Thankfully, we had great weather for the most part shooting in Putrajaya as we needed the […]

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VITAGEN ‘Clinically Proven’

Working with Twisted Media, Agency People n Rich together with Clients Malaysia Milk, we took a pretty straightforward idea, & made it more interactive, bringing back some ‘Minority Report’ feels.  Shot in a studio as a virtual production with LEDs (provided by Shenton Nunis), we saved lots of time traveling & instead, projected a Science […]

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CONNOR’S x MARSHALL ‘Split-Screen’

The 3rd collaboration with Connor’s, under Motionrom & Agency Grey,  & this time they’re partnering with audio powerhouse Marshall.  So, based on the idea of utilizing split-screens to tell the stories of both worlds that move along simultaneously & culminating in one final destination, our challenge was to make it visually interesting & compelling – […]

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DOWNY ‘Mira Filzah’

A back to back shoot with Febreze, we shot this with ATF, Astro, Clients P&G & celebrity Mira.  But unlike Febreze, this was way more challenging as we had more scenes (including Ramadan & Raya), more talents involved, talking clothing & flower petals effects, a change of clothes & make-up for Mira midway through, etc.  […]

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DOMINO’S ‘BoxKu’

A play on the word ‘BossKu’ but in a good memorable way, Agency FCB & this time with Lightflux Productions, worked together to execute this tricky board as we had much to show, & yet needed to keep it exciting at the same time.  Hence, I added one food porn shot because that’s what I […]

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JOLLIBEE ‘Spicy Chickenjoy’

A 2nd campaign with the much-loved Jollibee but this time, we’re focused on chickens instead of burgers.  Working with Agency Fishermen Integrated once more, & under production house Graph Studios, this was a more expansive shoot that required more careful planning right from the get-go.  The idea was to have split-screens to showcase spicy & […]

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TOYOTA INNOVA ZENIX ‘Elevate Every Moment’

Fun & challenging would be the best words to describe this project.  Working from a script from Agency Dentsu that evolved over time, Shootworksasia & myself collaborated for yet another Toyota spot, this time focusing on the Innova Zenix.  An updated & far superior model to its predecessor, we wanted to showcase the premium quality […]

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PROTON X90 ‘Unveiling’

To date, the most luxurious Proton model ever.  Marketed as premium & stylish, we stayed away from fancy camera moves & fast cuts.  Working with JPS productions & Clients Proton for the 1st time, was an eye-opener.  Unaccustomed to not having an Agency have a pre-approved board, meant that we were our own creatives.  Coming […]

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FEBREZE ‘Mira Filzah’

Working with ATF, Astro, Clients P&G & celebrity Mira Filzah on this board was a charm.  Minimal fuss, straightforward & with a young budding actress who played the part of a curious neighbor, we had a good camaraderie going.  But because we only had 1 day to complete this pretty long board – that also […]

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KFC Spicy Nuggets

My 1st full on KFC job.  A good start.  From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning.  Five items, using more & more of our fingers as we […]