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TM Unifi ‘Convergence’

A very technical idea from Agency Grey Malaysia, that we managed to realize in a seamless fashion, incorporating some interesting angles & storylines that link & give meaning to each scene. Working with Optinovus Films, we found earlier on that we needed a large house that would enable us to film in different settings but […]

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HADA LABO Hydrating Lotion ‘Joe Zhang & Mia Chai’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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TOYOTA HEV ‘Reflections’

Easily one of the most challenging jobs I’ve encountered, from inception all the way to post-production.  In short, the end result that you see is expanded tenfold from the original Dentsu LHS concept, mainly trying to show as many different reflections on the car as possible.  Working with Shootworksasia & DP Nicholas Chin, we shot […]

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INDOMIE GORENG ‘How to Cook – Stove, Guy’

This was a great collaboration between Agency Main Ad, Production House Netracom (EP Lucia & Producer Sandiy) in Jakarta & Indofood as clients, with the tvc aimed at International Markets such as Europe & the Middle East. The idea is meant to be straightforward, instructing viewers on how to make the delicious Indomie the right […]

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POWERROOT ‘Tunaikan Hasrat Umrah’

A 1-week turnaround, that’s how quick it took for us to produce this job. And it’s turned out great actually. A simple storyline from Agency Oxygen, with production overseen by Singnan/ScreenAsia Network, we casted the 3 talents who were emotive & expressive, built a very small L-shaped wall set in a studio & shot it […]

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DOMINO’s ‘Ssamjeang So Spicy, So Drama’

The turnaround time for something this extensive was unbelievable. 1.5 weeks from conception to meetings to shooting….& as expected, we shot for one full day.  However, with the sheer number of shots – 48 to be exact – and thankfully with 3 camera setups running concurrently, we – ATF, JWT & myself – managed to […]

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SHELL BOBA ‘Manifesto’

I felt somewhat honored to be picked to shoot Shell’s so-called comeback into the realm of advertising.  After a long hiatus, they wanted to come back with a bang & were willing to break from their norm; they wanted a more daring & different way of presenting their ideas.  Hence, Shell tasked the agency Geometry Global & […]

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CARLSBERG ‘East Malaysia Harvest’

An interesting project marrying both a live-action shoot with 2d/3d CGI icons of flora & fauna from specifically designed EM Harvest Festival cans.  From the creative minds of Agency Grey Malaysia, & clients Carlsberg together with PH Gary Chong Studios, we shot this spot in one day at the Long House resort out in Semenyih.  […]

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KFC ‘Bucket Kongsi’

A spot for when you’re stuck in a mad jam, hungry cos it’s break-fast time/or just dinner time, & have the KFC Bucket to fill you up!  Working with Agency VMLY&R & Lightflux Productions once more, we shot this spot at TAR U/C by blocking part of the roads, & at the Latar Highway R&R […]

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CARRIE AntiBac ‘Superhero’

The 3rd Carrie project albeit a grown up version with Nerve Centre & One Worldwide… we had a fun concept to execute involving action & animated characters & flying & kids, etc. Working with a more mature boy this time helped cement the action sequences through his acting & gestures, as which 8-10 year old […]