HADA LABO Hydrating Lotion ‘Joe Zhang & Mia Chai’
A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different. Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands. To come up with stories that don’t necessarily relate to real life, but are distinctly different from each other. For this board, we made it indoors as well with the focus being a therapy session between our married couple, Joe & Mia. Not real actors, but they definitely could’ve fooled me. The intensity was raw & real. Perhaps they mimicked real life in some of the situations they were in? :D. We casted an additional actress for the therapist role, & she was the mediator between the both of them & the catalyst for them to try on the Hada Labo product. Shot using the Arri Alexa Classic, Sony FS7 & Panasonic S1H, we covered as much footages as we could, so we didn’t have to reshoot the fluid conversations between the couple. DP was Loh, & graded by Danny Gan. Edited by Sasa, & Onlined by Monster, under ATF.