PREGO ‘A World of Pastabilities’

Food, food & more food.  Just what I like.  Spending a full day shooting interesting angles to showcase different pasta variants.  From top shots, to dolly shots to low angles.  Almost anything you can think of.  From a basic idea from Agency Reprise, & working with Shootworksasia, we produced this appetizing Pasta ad for clients Campbell’s Malaysia.  We had food stylist Dino, together with Art Department Ying Ying who worked hard to delivery nicely plated & rigged food shots – cut pots & pans.  With 2 camera setups running concurrently, we used the Laowa lens for some scenes coupled with the Freefly Wave Camera, Sony FS7 & Panasonic S1H.  DPed by Loh, & edited by Ng, with Color Grading by Beh & Online by DeTouche.  Music from Superred.