PEEL FRESH ‘SourSop’
Of late I’ve been enjoying shooting more & more of just products. Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole. Shooting separate layers to create just the right amount of liquid dripping on the sides, etc. With a basic idea from VMLY&R & developed further by myself, Optinovus Films produced this short & sweet ad. Shot with Nick Lee as DP, with the Black Magic, with full post-production at Meccanica EFX.