HADA LABO KOUJI ‘Wendy Ng’
A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films. We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic. They came to the right person then 😀 . ATF Producer Danial, roped in writer Howie, who helped tremendously in crafting the concepts for the 3 boards & script as well, all in mandarin! Once the ideas were approved, we locked the timings of the talent, & shot national diver Wendy’ story first. We told her story of her humble beginnings & what it took to overcome the challenges to eventually be where she is now. Because she was also training for the upcoming Commonwealth Games 2022, we couldn’t have her do too many dives, for risk of injury, & it couldn’t be too complicated. On top of that, she actually had training in the AM right before our shoot :O . This lady is tough as nails. She stuck with us through midnight, as we only started her shoot late morning. First, through the grueling workouts at the dryland MSN gym – not an easy place to acquire permission, & that made it all the more authentic – & then, the interview portions, to the beauty portion – product application – & finally the night dives (something you don’t see very often in any ads, but it did give a very nice contrast & allowed for creative lighting effects). Oh, & we celebrated her birthday – which was in 2 days – that very night after we wrapped! Shot with Eric Yeong as DP, using his Mavo8k camera – anamorphic lenses, together with the Panasonic S1H as 2nd camera operated by yours truly. Color graded by relative newcomer Danny Gan, edited by Sasa & Onlined in-house ATF by Monster.