HADA LABO Hydrating Lotion ‘Sharifah Rose & Nabil Aqil’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories that don’t necessarily relate to real life, but are distinctly different from each other.  For this board, we wanted to capitalize on them being an on-screen couple in their current drama series, so the audience could relate to them.  So, Aqil being someone who’s fit, would challenge her to a gym workout, & Sharifah would challenge him to a facial.  It worked out great, because they have this bickering intensity that just flows so well in camera.  It’s almost like a love hate relationship.  And being actors, directing them was easy.  Down-to-earth & always eager to perform.  The workout scenes were slightly challenging to Sharifah, as she really isn’t the working out type, but she pulled it off through her flawless acting.  Shot in 2 locations; a gym & a house, using the Arri Alexa Classic, Sony FS7 & Panasonic S1H, we covered as much footages as we could, so we didn’t have to reshoot the fluid conversations between the couple.  DP was Loh, & graded by Danny Gan.  Edited & Onlined by Monster, under ATF.