ENCHANTEUR CHIC EDS ‘Make Every Moment Special’
After many years, we get to work on the Enchanteur brand once more. This time, it’s brighter, livelier & catering more towards the GenZ population. Romance still largely prevalent in its theme, hence the name. Working from Agency McCann’s concept together with KDCo, we wanted the mood to feel young & trendy. Of course, one particular scene had to be removed due to the spot having too much information within a limited duration, which was a shame, but it helped to propel the story forward in a smoother direction. We art directed the home settings, & also the Tuition center – which was actually a religious college – and the main challenge here was to shoot in 2 locations within 14 hours. We managed that with some time to spare, so that was all good! Our main talent, Cupcake Aisyah performed her best considering how busy she was, & also recovering from Covid, so we couldn’t have asked for more. And not to mention the supporting cast were great an aided in the storytelling flawlessly. Shot by Kenz Koh, using the Arri Alexa 35, Art Directed by Jay & Jared, Offlined by Danboy, & post production by Meccanica EFX with Jing as grader, Alvin as GFX, & Ereeq as the Online Artist. Petals & sparkle animations provided by Khiang. Music library from Canang.
