SAFI SHAYLA SUPA 2.0 ‘Curls’
This was a pretty straightforward shoot handled by KDCo. All we had to do was shoot the products & talent, Emma. But where we faced challenges was the 3D/CGI stages in post-production… as everything was set against a surreal background, with a flowy animated ribbon that changes from bad to good – getting the texture & shape & width was no easy task. With an idea from Agency Ensemble, we were tasked to execute & make this a classy & premium looking spot. Everything had to look polished – well, within what we could afford. Hence some of the bubbles were reused but refurbished, & some were stock videos. All ribbons were animated by 3D artist Khiang, with the rest of post-production by Meccanica, Onlined by Ereeq. Shot by DOP Aaron using the Red V Raptor. Music composed by Ananth.