LIFESTYLE46 Videos

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HUAWEI CSR ‘Be My Eye’

Another collaboration with Huawei & Play Pictures, but this time teaming up with Ogilvy & organisers Plus Community to work on a CSR project for the blind under the Malaysian Association for the Blind (MAB). Before starting this project, I knew very little about the Blind & what they go through everyday…how tough they have […]

TESCO MERDEKA ‘Heart of Gold’

I have not come across a more sincere & thankful lady, who does not look her age. Aunty Mildred, a kind soul, always smiling & spreading cheer to people around her. With completely no acting experience whatsoever, she portrayed her genuine self & all we had to do was capture that on camera. Compared to […]

New Balance ‘Color Run’

‘The Color Run is for the People.’ No description is more apt than this. Co-sponsored by New Balance, Agency Cheil China Group together with their recently acquired Bravo Asia came up with this idea to further enhance New Balance’s on-going Runnovation campaign, by involving themselves with the Color Run held in Singapore August 2013. Working […]

TM UNIFI QR CODE ‘Dance’

This was initially a straightforward concept, very simple & direct. But clients wanted it to be more than that, thus, Dancing QR Man was born. Working with Grey Malaysia once more & Optinovus Films has been great. With freedom to work on more daring dance moves, rarely seen on local TV, we enlisted the help […]

HUAWEI NOVA 3 & 3i ‘Hannah’

The 3rd instalment of the Nova series reunites us – Play Pictures & Huawei – with celebrity Hannah Delisha, but this time, from an adapted Huawei HQ version. We followed it somewhat closely, but of course, our locations differed keeping the essential concept & dance moves intact. Initially, Hannah was a little uncomfortable with performing the […]

GLO ‘Top Speed Mum’

Fun, straight-to-the-point idea, with the addition of ‘X-Men-like’ speed effects, from the minds of agency VMLY&R & clients Colgate Palmolive. Working with Optinovus Films, we crafted a story that showed the efficacy of Glo combined with a warm, family story, all within a 20sec spot. The pressure was definitely on, as this concept underwent major […]

Tourism Malaysia “Beach_Spa_Golf 30s”

This was & remains my most challenging & adventurous shoot to date. It was all about working together & persevering through the tough times & coming out triumphant. Shot over 8 days excluding traveling days, it involved a lot of walking, running, & more walking with an additional 4 days of recce, to most parts […]

TM Unifi ‘Convergence’

A very technical idea from Agency Grey Malaysia, that we managed to realize in a seamless fashion, incorporating some interesting angles & storylines that link & give meaning to each scene. Working with Optinovus Films, we found earlier on that we needed a large house that would enable us to film in different settings but […]

HUAWEI NOVA 4 ‘Hannah’

This would make No.4 with Hannah Delisha & Play Pictures. With more than 1.6 million followers, this young & talented lady is all grown up… well, in this latest Nova 4 ad, at least. We’re portraying her as cool, sophisticated & classy, yet retaining a little of that cuteness that made her a fan-favorite to […]

TAYLOR’S ‘GRIT’

This was a rather tricky project from conception; we needed to balance out existing still images of real-life Taylor’s Alumni the Oei brothers taken from years back, with live-action shots of them in current times, but to create a story that has spanned over 7 years. The challenge was really in treating the raw, mundane images […]