HUAWEI CSR ‘Be My Eye’
Another collaboration with Huawei & Play Pictures, but this time teaming up with Ogilvy & organisers Plus Community to work on a CSR project for the blind under the Malaysian Association for the Blind (MAB). Before starting this project, I knew very little about the Blind & what they go through everyday…how tough they have it, but they persevere to be as normal as they can be. Now having gone through the entire process of shooting & working with them, I am truly humbled by the whole experience. At times, it brought me, & almost everyone, to tears. It makes you really appreciate how lucky we truly are. It was a really quick turnaround, from inception to completion & everyone played a part to make it all happen. The weather forecast threatened, but gave in to us thankfully. We shot this with 3 cameras & a drone; an Arri Alexa, Sony FS7, Sony AS7 MII & an Inspire 1 drone, to capture as much footage as possible, because we aren’t dealing with seasoned actors. What we wanted was authentic & real expressions & reactions, & that’s exactly what we got. Raw & flawed emotion. This spot was DPed by Sean Loh, edited by freelancer Wing, with Color Grading at VHQ & the rest of post-production completed at Play Pictures.