LIFESTYLE46 Videos

Tourism Music Video

Tourism Music Video

POWERROOT ‘Tunaikan Hasrat Umrah’

A 1-week turnaround, that’s how quick it took for us to produce this job. And it’s turned out great actually. A simple storyline from Agency Oxygen, with production overseen by Singnan/ScreenAsia Network, we casted the 3 talents who were emotive & expressive, built a very small L-shaped wall set in a studio & shot it […]

SSM ‘Recipe for Success’

Occasionally you get a board that just really deals with character development, & the whole spot depends on how real & natural the interactions shared between the people are. I had the pleasure of working on these 2 boards with fine actors, young and old. Working from a script penned by Agency Bulb, under Section […]

SSM ‘Resipi untuk Berjaya’

This BM version is pretty much the same idea as the English version, though some parts of the execution are different. We didn’t want it to both be an exact replica of each other, thus we treated the ending differently as well as the ingredients introduction. Mum & daughter, again, played a pivotal role in […]

VR GLOBAL ‘Family’

A series of 3 spots made for Cinema, the agency BnBC wanted something that would be visually exciting to capture the attention of viewers, after all, this was going to be shown on a big screen. Hence, combining our efforts together with clients US VR Global, & Twisted Media, we produced something that’s quirky, leaving […]

HONOR 7X ‘SonaOne’

Whenever you get a celebrity-related job, there’s always a slight concern whether he/she will be a prima donna. There’re usually plenty of demands of this & that put forth by managers, & this was Honor 7X job was no different. So, naturally I was completely taken aback when SonaOne stepped on set… he is the […]

HUAWEI CSR ‘Be My Eye’

Another collaboration with Huawei & Play Pictures, but this time teaming up with Ogilvy & organisers Plus Community to work on a CSR project for the blind under the Malaysian Association for the Blind (MAB).  Before starting this project, I knew very little about the Blind & what they go through everyday…how tough they have […]

HUAWEI NOVA 3 & 3i ‘Hannah’

The 3rd instalment of the Nova series reunites us – Play Pictures & Huawei – with celebrity Hannah Delisha, but this time, from an adapted Huawei HQ version.  We followed it somewhat closely, but of course, our locations differed keeping the essential concept & dance moves intact.  Initially, Hannah was a little uncomfortable with performing the […]

HUAWEI NOVA 4 ‘Hannah’

This would make No.4 with Hannah Delisha & Play Pictures.  With more than 1.6 million followers, this young & talented lady is all grown up… well, in this latest Nova 4 ad, at least.  We’re portraying her as cool, sophisticated & classy, yet retaining a little of that cuteness that made her a fan-favorite to […]

MERCEDES-BENZ CNY2019 ‘What Do You Love?’

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year.  They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]