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Mercedes Benz CNY 2019 Launch Teaser

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

Mercedes Benz CNY 2019 Magician ShortVer

Mercedes Benz CNY 2019 Photographer

Mercedes Benz CNY 2019 Musician LongVer

Mercedes Benz CNY 2019 Main Film

TM UNIFI #khabarbaik

A rushed job, with more than satisfactory results. The aim was to let the audience know that good news is coming their way. With 3 distinctive people with genuine emotions, we started the ad with something more involving, with a guy tearing. But when the good news kicks in, things change for the better. With an idea […]

TESCO MERDEKA ‘Besi Buruk’

This was a humbling shoot. Raw, real, guerilla style through & through. Agency Mullenlowe came up with the idea together with Tesco Malaysia, to produce something for Merdeka that would pay tribute to their employees. But these were no ordinary employees, they’ve gone through some pretty tough times; & we wanted to highlight some of the […]

TESCO MERDEKA ‘Heart of Gold’

I have not come across a more sincere & thankful lady, who does not look her age. Aunty Mildred, a kind soul, always smiling & spreading cheer to people around her. With completely no acting experience whatsoever, she portrayed her genuine self & all we had to do was capture that on camera. Compared to […]

GLO ‘Top Speed Mum’

Fun, straight-to-the-point idea, with the addition of ‘X-Men-like’ speed effects, from the minds of agency VMLY&R & clients Colgate Palmolive. Working with Optinovus Films, we crafted a story that showed the efficacy of Glo combined with a warm, family story, all within a 20sec spot. The pressure was definitely on, as this concept underwent major […]

TAYLOR’S ‘GRIT’

This was a rather tricky project from conception; we needed to balance out existing still images of real-life Taylor’s Alumni the Oei brothers taken from years back, with live-action shots of them in current times, but to create a story that has spanned over 7 years. The challenge was really in treating the raw, mundane images […]