LIFESTYLE46 Videos

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SINGER ‘A Mother’s Work is Never Done’

This Singer Webfilm aims to bring back lovely memories of the past & connect them with our present. The concept came from Play Pictures own Copywriter/Producer Samantha, & we worked together to flesh out the visuals by using Split-Screens to denote the past & the present. It was indeed, an arduous task of shooting about […]

DIGI ‘2 Rooms’

Shot as a Webfilm, this 1-take spot looks simple enough, but it was anything but. Not wanting to compromise on quality & the attention span of the audience watching it, we had to ensure that the duration wasn’t too long but yet could fit in the lengthy VO – that is also informational – & […]

PIDM ‘Pantun’

The very 1st PIDM commercial to air in local stations, this was an eventful 2-day shoot that involved several locations in KL & Port Dickson. The highlight (well, for me at least), was shooting from a Pegasus Crane up high between towering skyscrapers, with strong winds AND we had simulated rain! It was challenging but I’d […]

OGAWA ‘OmKnee’

This was a fun idea from 180° & Ogawa that went through many iterations, executed by Take Two Productions, with our heroes being the Elderly Couple who appear throughout the commercial as active & energetic people. The secondary audience would be the other vignettes involving younger office females & athletes. The highlight of the spot, […]

CARE Condoms ‘Dominatrix’

The 1st of 3 boards all shot in 1 day, the Shootworks worked tirelessly to create sensual yet artistic visuals involving minimal propping with costumes that fit each theme – thanks to Elaine for the wonderful wardrobe options. Our talent, of course, requires special mention, as she was brazen & confident enough to partake in […]

ENCHANTEUR ‘The Way of Passion’

I would call this TVC the sequel or the next step towards the loving marital relationship of Sazzy & Nash. Working closely with Ignite, Twisted Media & clients Wipro Unza once again, we created this beautiful & elegant spot that differentiates itself enough from the very 1st campaign, whilst still maintaining the loving vitality that […]

New Balance ‘Color Run’

‘The Color Run is for the People.’ No description is more apt than this. Co-sponsored by New Balance, Agency Cheil China Group together with their recently acquired Bravo Asia came up with this idea to further enhance New Balance’s on-going Runnovation campaign, by involving themselves with the Color Run held in Singapore August 2013. Working […]

Tourism Malaysia “Beach_Spa_Golf 30s”

This was & remains my most challenging & adventurous shoot to date. It was all about working together & persevering through the tough times & coming out triumphant. Shot over 8 days excluding traveling days, it involved a lot of walking, running, & more walking with an additional 4 days of recce, to most parts […]

TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep’

FUN 88 ‘UEFA 2016’

Nothing beats shooting in a foreign location like Paris – we’ve got beautiful scenery & landscapes, nice sunlight – unless it’s at very cold temperatures. And unfortunately, that’s what we had. Spring-time, with the average temp hovering around 7° to 14°, imagine what our poor celebrity talent had to endure. Fortunately for us, Cathryn Lee […]