SSM ‘Recipe for Success’

Occasionally you get a board that just really deals with character development, & the whole spot depends on how real & natural the interactions shared between the people are. I had the pleasure of working on these 2 boards with fine actors, young and old. Working from a script penned by Agency Bulb, under Section 5 Productions, we shot both commercials in 1 day in 2 different locations – amazingly, AND managed to finish earlier than expected, too. The strong art department team that I normally work with really pulled through creating brand new setups in existing restaurants & making it seem authentic. Even the cooking scenes & final product scenes look great. Clients & Agency placed their full trust on the production team & this helped in expediting the shoot as well. Shot using the Sony FS7, together with DOP Sean Loh, we completed post-production at APV.