MERCEDES-BENZ CNY2019 ‘What Do You Love?’
An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to share their true stories about what they love about the festive season. Among some more notable names are Datuk Jimmy Choo, Nicol David, Indonesian MB Ambassador Kallula, local Magician Andrew Lee, etc. Although it was all shot in a studio in 2 days, it was very interesting to gather the different views on why & what they love, & to include intercuts of their specialities & skills. Shot using 2 cameras; the Canon C300 Mark II & Sony A7S II, the arduous task of editing all the content then came down to MU Production’s very own DP & Editor, DG Yap with EP Jack overseeing the entire production & post-production.