F&B112 Videos

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TEXAS RAMYEON CHICKEN ‘Stage’

Diving straight into another fully 3x 3d immersive videos for Texas Chicken featuring their comeback flavor the Korean/Ramyeon Chicken. This was another fun video working with the same great team, Agency Mullenlowe, Shootworksasia, Ng (freelance 3D supervisor & Editor) & Quadimension. With only a short period to churn out the this first Stage video, we […]

TEXAS RAMYEON CHICKEN ‘Parachute’

The 2nd concept for Ramyeon Chicken is a parody on the famous Korean series ‘Crash Landing On You’. This was much fun to plan & execute, as we wanted it to be cute yet unexpected, especially when the Parachute gets snagged in the Monstera leaf which then gives the drumstick a reason to be released […]

TEXAS RAMYEON CHICKEN ‘Pool’

The 3rd idea for Ramyeon Chicken is a parody on the famous ‘Running Man’ game show, focusing on a pool of Ramyeon Sauce and showing a simplified how it’s made idea. We wanted as similar props as possible, down to the blue catapult & even music of the show. The action is further accentuated by […]

KIMBALL ‘Kedai Mak’

From Agency Reprise & Shootworksasia, comes what could have been a very normal mundane ad. However, we’ve made it stand out with the editing style & made cooking at home with Kimball as exciting as possible… as if you were cooking in a real gerai. The whole tonality of spot starts off with a brighter […]

MAMEE CHEF ‘Taste the Indulgence’

There are some jobs you just dive right in full of inspiration. This was such a job from Agency FCB & production house Restless Productions (my 1st job with them). I wanted to create beautiful yet uncommon shots for a local noodle ad & clients were more than willing to push the boundaries. The main […]

MAGNUM x MONEY HEIST ‘The Sweet Goodbye’

*MARKies 2022 GOLD Winner for Most Creative – Digital *MARKies 2022 GOLD Winner for Most Creative – Launch/Relaunch Well, this was truly an experience… having to shoot for such a successful TV series on Netflix with a storyline from Agency Entropia, together Magnum Ice-Cream & Lightflux Productions. 2 big clients, with 1 singular idea; to […]

NANDO’S ‘Soy PERi-PERi’

It never gets old. Well, at least for me. I LOVE to shoot food. It’s my calling. But I eat to live. Go figure. The 3rd Food Porn ad for Nando’s & still going strong. This time, working with Agency Fishermen Integrated & Passion Plus, we carved out a humorous yet tantalizing board that focuses […]

PREGO ‘A World of Pastabilities’

Food, food & more food. Just what I like. Spending a full day shooting interesting angles to showcase different pasta variants. From top shots, to dolly shots to low angles. Almost anything you can think of. From a basic idea from Agency Reprise, & working with Shootworksasia, we produced this appetizing Pasta ad for clients […]

CARNATION CNY 2022 ‘Pour Some Love’

I looked forward to this shoot. I can’t explain why, but it’s probably because I was invested in the storyline, & have always wanted to shoot a cook who’s all stressed, creating some chaos in the kitchen, with some frantic yet controlled camera movements. And the result is something I’m quite proud of. With the […]

McD APP

McD APP ‘Takeaway’ A sequence of 4 short ads for mobile, that may look simple at first, but was thoroughly challenging to execute. Both on shoot & during post-production. From the minds of creatives at Leo Burnett & production house PRS – my 1st project with them – we crafted final films that are seamless […]