F&B79 Videos

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NANDO’S ‘Soy PERi-PERi’

It never gets old. Well, at least for me.  I LOVE to shoot food.  It’s my calling.  But I eat to live. Go figure.  The 3rd Food Porn ad for Nando’s & still going strong.  This time, working with Agency Fishermen Integrated & Passion Plus, we carved out a humorous yet tantalizing board that focuses […]

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DOMINO’S ‘Sate Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge.  Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]

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PEEL FRESH ‘SourSop’

Of late I’ve been enjoying shooting more & more of just products.  Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole.  Shooting separate layers to create just the right amount of liquid dripping on the […]

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SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’.  From the minds of Agency FCB & clients Sprtizer […]

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JULIE’S HERSHEY’S ‘Perfect Pairings’

Working with One Worldwide & Long’s Creative with new clients Hershey’s was indeed a pleasant one. The board – from conception – went through many iterations due to severe budget constraints – & was trimmed down to just romancing food shots. Needless to say, shooting food has always been challenging, but we were well-prepared & […]

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TEXAS CHICKEN TOKYO CHICKEN ‘Drum’

The 1st of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

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CONNOR’S x MARSHALL ‘Split-Screen’

The 3rd collaboration with Connor’s, under Motionrom & Agency Grey,  & this time they’re partnering with audio powerhouse Marshall.  So, based on the idea of utilizing split-screens to tell the stories of both worlds that move along simultaneously & culminating in one final destination, our challenge was to make it visually interesting & compelling – […]

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NANDO’S ‘THIS IS PERi-PERi’

It’s been a long time dream of mine to shoot something like this.  Something edgy, energetic, punctuated with fast cuts & relevant music/sound design. A concept that elevates the taste buds visually, & shows that even with only 2-days of shoot coupled with perseverance, creativity & teamwork, we can get around to making things look magical […]

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PREGO ‘A World of Pastabilities’

Food, food & more food.  Just what I like.  Spending a full day shooting interesting angles to showcase different pasta variants.  From top shots, to dolly shots to low angles.  Almost anything you can think of.  From a basic idea from Agency Reprise, & working with Shootworksasia, we produced this appetizing Pasta ad for clients […]

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KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]