F&B112 Videos

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BRANDS 2.0 ‘Clone’

I look forward to projects like this. Different from the norm. From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product. What was actually extremely time consuming was always trying to match up our talents in the right frame. Because there are essentially […]

DOMINO’S ‘Pizza Pasta’

The brief was to make this look delicious & appetizing. Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being this Pizza Pasta idea. A limited time offer product that’s pretty […]

DOMINO’S ‘All in Sides’

The brief was to make this look delicious & appetizing. Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being these side orders. The main post challenge was fitting everything into […]

CONNOR’S x MARSHALL ‘Split-Screen’

The 3rd collaboration with Connor’s, under Motionrom & Agency Grey, & this time they’re partnering with audio powerhouse Marshall. So, based on the idea of utilizing split-screens to tell the stories of both worlds that move along simultaneously & culminating in one final destination, our challenge was to make it visually interesting & compelling – […]

DOMINO’S ‘BoxKu’

A play on the word ‘BossKu’ but in a good memorable way, Agency FCB & this time with Lightflux Productions, worked together to execute this tricky board as we had much to show, & yet needed to keep it exciting at the same time. Hence, I added one food porn shot because that’s what I […]

JOLLIBEE ‘Spicy Chickenjoy’

A 2nd campaign with the much-loved Jollibee but this time, we’re focused on chickens instead of burgers. Working with Agency Fishermen Integrated once more, & under production house Graph Studios, this was a more expansive shoot that required more careful planning right from the get-go. The idea was to have split-screens to showcase spicy & […]

KFC Spicy Nuggets

My 1st full on KFC job. A good start. From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning. Five items, using more & more of our fingers as we […]

KFC ‘Bucket Kongsi’

A spot for when you’re stuck in a mad jam, hungry cos it’s break-fast time/or just dinner time, & have the KFC Bucket to fill you up! Working with Agency VMLY&R & Lightflux Productions once more, we shot this spot at TAR U/C by blocking part of the roads, & at the Latar Highway R&R […]

KFC ‘Arabian Spice Crunch’

The 3rd spot for KFC, with a new hot & spicy flavor with a Middle Eastern twist. This was a lot of fun to shoot, as we had the opportunity to build a huge Arabian-styled ‘Palace’ interior to shoot in & to also use as a backdrop. From the same creative minds at VMLY&R, & […]

KFC ‘Arabian Spice Burger’

Just purely focusing on the food porn shots, we shot 5 shots in a day. The brief from Agency VMLY&R was to create some delicious visuals that could fit within a short duration, yet linger long enough to whet the appetite. So we shot some ingredients that go into the making of the final burger. […]