F&B77 Videos

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CAP BURUH ‘Rewind’

I had much fun shooting this although not necessarily an easy shoot, because liquids have a mind of their own & getting the right crispiness & textures of the chicken was time consuming.  But, in the end, with the right idea from Clients Lam Soon & ourselves from Singnan Communications, we came up with some […]

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VITAGEN ‘Love Your Gut’

From the minds of People n Rich, comes the concept of family, friends & loving your gut.  Working with Twisted Media to bring this idea to life, we shot over 2 days at several locations, requiring the use of the Mavic Air drone & the Canon C200 with special Leica lenses.  The talents performed marvelously, […]

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ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product.  This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]

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F&N SEASONS ‘Volleyball’

Shooting in the hot sun & on the sand is never easy, but it’s definitely fun. Not knowing how to really play volleyball, our cast was game to try it out anyway, all in the name of fun & I do believe we managed to portray that through their actions & expressions.  Working with Agency […]

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MARIGOLD YOGURT ‘The Dip’

Seemingly simple but shooting it was anything but.  Working with a basic idea from VMLY&R & together with Optinovus Films, we crafted something more exciting & sensuous.  We had to prepare a large & deep aquarium with a compressor rig that could move our old & new bottles up & down together with the strawberries […]

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PEEL FRESH ‘SourSop’

Of late I’ve been enjoying shooting more & more of just products.  Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole.  Shooting separate layers to create just the right amount of liquid dripping on the […]

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KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]

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Nando’s Mango & Lime PERi-PERi

A big follow up to the hugely successful Nando’s PERi-PERi , there was no-doubt the pressure was on. While the overall mood & environment are worlds apart from the first; this exuding more of a vibrant & festive feel, the food porn executions are still present. From the brains of Creative Juice KL (under TBWA), […]

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SAN REMO ‘More!’

This was indeed a fun shoot to be involved in.  Using an idea from 180 Degrees Brandcom & enhancing it further is what I do best 😀 . Incorporating some cool rigs to create visually exciting food porn shots for Pasta & sauce – my first btw, is something I really look forward to.  Of course, some […]

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DOMINO’S ‘Awesome Moments’

I’ve always enjoyed shooting food.  It may take bloody long hours, but the end results can be very well worth it.  Especially if it manages to make the audience salivate.  With a concept from JWT & working with production house ATF once again, we created an ad where there were slightly less food porn shots, […]