F&B112 Videos

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DOMINO’S ‘World Cheese Pizza’

8 different cheeses, as the name implies. So, nothing else on the pizza but cheese. Not as easy as it sounds. From the brains of Agency FCB & Clients Domino’s, KDCo & myself were tasked with making this film look appetizing & visually exciting. We used the Laowa Probe2 lens to get some dynamic close […]

SUNQUICK ‘Sonic’

My first collaboration with agencies; Havas Worldwide & Advance Denmark, clients Sunquick Denmark & Malaysia, & Chillipepper Films, was a good one. A hardworking but fruitful one, especially in terms of the 25 hour shoot we put ourselves through to achieve the 42 total boarded shots! J Taking that & the numerous product shots covered […]

McDONALD’S ‘Samurai’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about. One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]

KFC Spicy Nuggets

My 1st full on KFC job. A good start. From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning. Five items, using more & more of our fingers as we […]

HL Supermilk ‘Sarcopenia/Muscle Loss’

We’re going a bit more factual this round, but with added creative visuals to embellish what could otherwise be a very straightforward narrative. Collaborating with Agency TBWA & production house Lightflux, we produced this film in 1 day, carefully planning our shoot angles for the heavy compositing shots, & to craft a different take on […]

TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep : Food’

Durian season or no, the shoot must go on. And so we soldiered on, crafting appetizing food scenarios & shots that catered to the very specific China market, showing how Malaysia can be an amazing food haven if you only know where to look. Of course, we have our signature traditional dishes from the many […]

MAMEE CHEF ‘Taste the Indulgence’

There are some jobs you just dive right in full of inspiration. This was such a job from Agency FCB & production house Restless Productions (my 1st job with them). I wanted to create beautiful yet uncommon shots for a local noodle ad & clients were more than willing to push the boundaries. The main […]

HOMESOY ‘The Taste of Enjoyment’

My love for creating appetizing visuals cannot be more evident than in this ad as we worked with such budgetary constraints you would not believe. I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a […]

ARLA ‘Simply Glorious Mozzarella’

The 2nd board focusing on Arla’s Mozzarella Cheese product, from Agency Publicis, & Lightflux. The idea again, was to create an opening scene that was different, yet asked the same question. And this camera movement was interesting, as the camera craned up & then tracked in at the very top. Timing was key, as we […]

F&N SEASONS ‘Volleyball’

Shooting in the hot sun & on the sand is never easy, but it’s definitely fun. Not knowing how to really play volleyball, our cast was game to try it out anyway, all in the name of fun & I do believe we managed to portray that through their actions & expressions. Working with Agency […]