SUNQUICK ‘Sonic’
My first collaboration with agencies; Havas Worldwide & Advance Denmark, clients Sunquick Denmark & Malaysia, & Chillipepper Films, was a good one. A hardworking but fruitful one, especially in terms of the 25 hour shoot we put ourselves through to achieve the 42 total boarded shots! J Taking that & the numerous product shots covered with adults & children talents in the fray, you can imagine the chaotic nature of it all, but nevertheless, it all worked out great. Music played a huge role this time round, as the spot is very SFX & rhythmically, & we went through a few rounds with local Music/Audio House Imaginex to get the perfect balance. We used the ARRI ALEXA to capture the essence of what Sunquick is beautifully, with Nick Lee as DOP. The entire post-production was handled by VHQ Malaysia.