HOMESOY ‘The Taste of Enjoyment’
My love for creating appetizing visuals cannot be more evident than in this ad as we worked with such budgetary constraints you would not believe. I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a big feel commercial. Working with Agency Seed Integrated under Trapper Media, there was a simple straightforward stealomatic that was sold to clients; Ace Canning. Of course, I don’t really do simple lol, so we took it up several notches & cut a more dynamic stealomatic that clients loved & we planned the shoot. Of utmost importance was our DP, Nick Lee, super experienced with rigs & beauty lighting. He worked tirelessly with the art department to ensure the manual rigs were up to par with references that I shared. I’m super grateful to Optinovus Films (the Production House) for the support & for giving me the tools I needed to achieve the end results, albeit with a few shortcuts (i.e. the manual rigs lol). Shot in a home in less than 12 hours using the Red V Raptor. Offlined by myself & Nicki from Post Fellas. Freelance graded by …. . Touch ups & Onlined by Nicki in AE.