HL Supermilk ‘Sarcopenia/Muscle Loss’
We’re going a bit more factual this round, but with added creative visuals to embellish what could otherwise be a very straightforward narrative. Collaborating with Agency TBWA & production house Lightflux, we produced this film in 1 day, carefully planning our shoot angles for the heavy compositing shots, & to craft a different take on how milk is normally poured & seen. We had 2 camera setups at times, to help move things along, as we had multiple end product shots AND multiple newscaster scenes with many different lines in different languages that we needed to complete. For the product pouring shot, that was a challenge as we couldn’t get everything in the right frame – the pack logo & the milk pour all within the glass. Hence, we decided the best is to shoot it as layers & to composite them separately, as it was also late into the AM & we had another shoot to attend that morning! Talk about cutting it close…. Shot using the Red Raptor for main unit & the product shots, & the Panasonic Eva1 for the newscaster scenes. DPed by CYang, edited by Gerard (DeTouche), color graded by Safuan, 3D by Albert, & Onlined by DeTouche. Music by Ananth.