ARLA ‘Simply Glorious Mozzarella’
The 2nd board focusing on Arla’s Mozzarella Cheese product, from Agency Publicis, & Lightflux. The idea again, was to create an opening scene that was different, yet asked the same question. And this camera movement was interesting, as the camera craned up & then tracked in at the very top. Timing was key, as we also had to get our hand talent to pick up the pack at the right timing. Shooting cheese is never easy, but we had our food stylist, Bob, who created beautiful hot stretchy cheese for the lasagna scenes, coupled with dynamic camera movements. We wanted to keep everything as grounded & realistic as possible, & so we did. Shot at Shiloh Studio with its kitchen background, that we redressed to match the Arla brand colors. DPed by Kenz Koh, using the Red V Raptor & Sony FX3. Edited by Gerard, Color Graded by Jia Seng, & Onlined by Joon of DeTouche. Music by Rec Room.