F&B77 Videos

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DOMINO’S ‘Pizza Pasta’

The brief was to make this look delicious & appetizing. Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being this Pizza Pasta idea. A limited time offer product that’s pretty […]

DOMINO’S ‘Project Senses’

This board, from the minds of Agency FCB, was/is the most different ad for a local pizza brand. Modern, fun & most importantly, deliciously-looking visually, we, together with production house KDCo, came up with creative transitions & immersive social media-like graphics to keep up with the times & yet maintain the appetite appeal of the […]

DOMINO’S ‘Spicy Fling’

Long, tedious, but coming up with new & updated rigs is always fun for a shoot. The challenge for me is to always come up with creative ways to promote food porn beauty shots. Working with an initial idea from VMLY&R, we, together with ATF & Clients further tweaked it until we were all satisfied. And it was […]

DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them. The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job. So, we needed to make things more interesting this round, while focusing on the food porn […]

DOMINO’s ‘Ssamjeang So Spicy, So Drama’

The turnaround time for something this extensive was unbelievable. 1.5 weeks from conception to meetings to shooting….& as expected, we shot for one full day. However, with the sheer number of shots – 48 to be exact – and thankfully with 3 camera setups running concurrently, we – ATF, JWT & myself – managed to […]

DOMINO’S CNY 2019 ‘Eggstra Shiok’

22 hours. Yup, my 2ndexperience with Pizza, & it doesn’t get any easier. Or shorter. Lol. We wanted this to be a fun & exciting board, introducing a new flavor on a pizza, never done before locally or anywhere. So, with a board from Mullenlowe Malaysia, we crafted a food porn Pizza spot that had a […]

DUTCH LADY ‘Food Porn Flavoured Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk. So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance. After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol. So, with […]

DUTCH LADY ‘Food Porn Plain Milk’

ENSURE ‘Be Ready For Life’

‘This board was made for me” I told my EP Elroy, Lightflux Productions. And I was determined to get it. Lol. I love trying out new things, & while this isn’t something new that I haven’t tried before, but it’s new in the sense, it needs to seamless cut from scene to scene with just […]

EXTRA POWER ROOT ‘ONE FC’

I crave for action & energetic spots like this. It gives you a special high & more so when you have an affinity for this particular sport, which is MMA. While I don’t compete myself, I do enjoy catching live performances or even on tv. Thus, when the concept of fusing MMA with an Energy […]