F&B79 Videos

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EXTRA POWER ROOT ‘ONE FC’

I crave for action & energetic spots like this. It gives you a special high & more so when you have an affinity for this particular sport, which is MMA. While I don’t compete myself, I do enjoy catching live performances or even on tv. Thus, when the concept of fusing MMA with an Energy […]

F&N SEASONS ‘Volleyball’

Shooting in the hot sun & on the sand is never easy, but it’s definitely fun. Not knowing how to really play volleyball, our cast was game to try it out anyway, all in the name of fun & I do believe we managed to portray that through their actions & expressions. Working with Agency […]

GLUCERNA ‘Exceptionally Delicious’

An interesting ASMR type video for Diabetics, using the sounds of wheat & wheat fields, gentle powder explosions and more to hype up visual & audio cues in the product. From the minds of Agency Entropia, and Clients Abbott, & working for the 1sttime with Light Flux Production, we created some interesting visuals with food. Shot completely […]

GO CHEESE ‘Transform’

Collaborating with Scion & Twisted Media for another Gowardhan tv spot for India after a successful GoMilk campaign, we created a hardworking yet endearing ad that would appeal to mothers & children alike. Working in the Art Director’s own home, we built a set extension of the kitchen which looked just like a part of […]

GO MILK ‘Milk is Young Again’

This was a job produced under Twisted Media Malaysia & the Agency SCION, for GO Milk India. It was shot in Malaysia & in 2 locations; a high-end supermarket & a bungalow. Talents were flown in from 2 different countries, South Africa & Europe, & performed exceptionally well, hinting at just the right subtleties at […]

HOMESOY ‘The Taste of Enjoyment’

My love for creating appetizing visuals cannot be more evident than in this ad as we worked with such budgetary constraints you would not believe. I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a […]

INDOMIE GORENG ‘How to Cook – Stove, Guy’

This was a great collaboration between Agency Main Ad, Production House Netracom (EP Lucia & Producer Sandiy) in Jakarta & Indofood as clients, with the tvc aimed at International Markets such as Europe & the Middle East. The idea is meant to be straightforward, instructing viewers on how to make the delicious Indomie the right […]

JOLLIBEE ‘Spicy Chicken Sandwich’

I had much fun with this. Considered my 1st full on Burger shoot – this was a passion project that fell on my lap after some complications. Reservoir World needed a table top director to shoot specific food porn shots for this big spicy launch for Jollibee worldwide, under Agency Fishermen Integrated. So, we came […]

JOLLIBEE ‘Spicy Chickenjoy’

A 2nd campaign with the much-loved Jollibee but this time, we’re focused on chickens instead of burgers. Working with Agency Fishermen Integrated once more, & under production house Graph Studios, this was a more expansive shoot that required more careful planning right from the get-go. The idea was to have split-screens to showcase spicy & […]

JULIE’S HERSHEY’S ‘Perfect Pairings’

Working with One Worldwide & Long’s Creative with new clients Hershey’s was indeed a pleasant one. The board – from conception – went through many iterations due to severe budget constraints – & was trimmed down to just romancing food shots. Needless to say, shooting food has always been challenging, but we were well-prepared & […]