F&B118 Videos

0

Nando’s Mango & Lime PERi-PERi

A big follow up to the hugely successful Nando’s PERi-PERi , there was no-doubt the pressure was on. While the overall mood & environment are worlds apart from the first; this exuding more of a vibrant & festive feel, the food porn executions are still present. From the brains of Creative Juice KL (under TBWA), […]

0

KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]

0

PEEL FRESH ‘SourSop’

Of late I’ve been enjoying shooting more & more of just products.  Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole.  Shooting separate layers to create just the right amount of liquid dripping on the […]

0

MARIGOLD YOGURT ‘The Dip’

Seemingly simple but shooting it was anything but.  Working with a basic idea from VMLY&R & together with Optinovus Films, we crafted something more exciting & sensuous.  We had to prepare a large & deep aquarium with a compressor rig that could move our old & new bottles up & down together with the strawberries […]

0

F&N SEASONS ‘Volleyball’

Shooting in the hot sun & on the sand is never easy, but it’s definitely fun. Not knowing how to really play volleyball, our cast was game to try it out anyway, all in the name of fun & I do believe we managed to portray that through their actions & expressions.  Working with Agency […]

0

ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product.  This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]

0

VITAGEN ‘Love Your Gut’

From the minds of People n Rich, comes the concept of family, friends & loving your gut.  Working with Twisted Media to bring this idea to life, we shot over 2 days at several locations, requiring the use of the Mavic Air drone & the Canon C200 with special Leica lenses.  The talents performed marvelously, […]

0

CAP BURUH ‘Rewind’

I had much fun shooting this although not necessarily an easy shoot, because liquids have a mind of their own & getting the right crispiness & textures of the chicken was time consuming.  But, in the end, with the right idea from Clients Lam Soon & ourselves from Singnan Communications, we came up with some […]

0

DOMINO’s ‘Ssamjeang So Spicy, So Drama’

The turnaround time for something this extensive was unbelievable. 1.5 weeks from conception to meetings to shooting….& as expected, we shot for one full day.  However, with the sheer number of shots – 48 to be exact – and thankfully with 3 camera setups running concurrently, we – ATF, JWT & myself – managed to […]

0

MARIGOLD PEEL FRESH ‘Power Juice’

My 1stforay into shooting liquids… & I’m loving it!  Under a collaboration with VMLY&R, Optinovus Films & Cotra Enterprise, we produced beautiful, graceful & refreshing liquid splashes & controlled product bursts.  Needless to say, there were many wet days & floors, going through countless tests to get the rigging just right beforehand.  With Clients eager […]