BEAUTY32 Videos

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SAFI ‘Perfect White’

This was an enjoyable one; good talents, nice location, & again, with dynamic camera moves & creative angles, & some simple CGI beauty demo scenes. It was a rather long process though, almost one year to completion due to the MCO restrictions, etc, but we finally pulled through. Working with a script from Ensemble & […]

SAFI Microbiome ‘Hairfall’

I liked this for how different it is to other beauty ads I’ve done, & my 1st experience out of two, shooting with Hijabi talents. With an idea from Ensemble, clients WiPro Unza & PH KDco, we tackled this job head on. The complications of shooting a hijab ad are slightly less difficult than shooting […]

SAFI Microbiome ‘Range’

The 2nd of the Microbiome ads under Ensemble & clients WiPro Unza, KDco & myself shot 5 of the talented singing girl group Bahiyya Haneesa against blue & green screens – due to the various colors of their wardrobe. Very eager to perform & do their best, they were always smiling, humble & exuded true […]

SAFI SHAYLA SUPA 2.0 ‘Curls’

This was a pretty straightforward shoot handled by KDCo. All we had to do was shoot the products & talent, Emma. But where we faced challenges was the 3D/CGI stages in post-production… as everything was set against a surreal background, with a flowy animated ribbon that changes from bad to good – getting the texture […]

SAFI SUPA ‘Sofea Shaheera’

The expectations were incredible for this. The production KDCo put their neck on the chopping board for this & guaranteed that we would create a beautiful outcome. Not a very typical Safi spot from Agency Ensemble, happening completely outdoors. Thankfully, we had great weather for the most part shooting in Putrajaya as we needed the […]

SAFI YOUTH GOLD ‘SYG Your Skin’

Well, this was fun. Definitely challenging in terms of finalizing the look & feel months after we had finished shooting, but the outcome is nothing short of beautiful. A 2ndsubsequent project with clients WIPRO Unza & Agency Ensemble together with Production House KDco, we worked with one of Malaysia’s hottest rising star Mira Filzah in crafting creative […]

SAFI YOUTH GOLD SENSITIF ‘Amyra Rosli’

After a short stint away from WiPro UNZA, we’re back! Working with Agency Ensemble & Production House KDCo, we’re filming an updated SYG product with the lovely celebrity, Amyra Rosli. Shot completely against a Blue Screen, we had Amyra in good make-up with beauty poses, interacting with the products, etc & also in bad make-up […]

SILKYGIRL ‘AKTIV’

A very exciting concept with precise & challenging execution make this SilkyGirl spot something of a rare technical delight. With a basic concept from Anonymous, Optinovus Films & clients ACG tweaked the environments & made them all CGI, hence having to shoot all the talents with minimal propping that they interact with against a green […]

SUNPLAY ‘Sun-safe with Sunplay’

This was an interesting project. My first foray into so-called miniature effects & I must say, it turned out quite alright, considering the quick turnaround & certain limitations we faced (finances didn’t allow for much CGI work). So, with Play Pictures, Agency 180° & Clients Mentholatum, we worked together to create a different & fun […]

WATCH ME BARE IT ‘Bodyguard’

Working on an extremely tight budget, we churned out several spots for these new products from Tohtonku, targeting primarily the Indonesian Market. With original storyboards from Agency The Dream Creative Workshop, this was the 4th of the 7 boards shot over 3 days. We got in our 2nd talent for this, who was lively & […]