BEAUTY32 Videos

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SAFI YOUTH GOLD ‘SYG Your Skin’

Well, this was fun. Definitely challenging in terms of finalizing the look & feel months after we had finished shooting, but the outcome is nothing short of beautiful. A 2ndsubsequent project with clients WIPRO Unza & Agency Ensemble together with Production House KDco, we worked with one of Malaysia’s hottest rising star Mira Filzah in crafting creative […]

DARLIE ‘Ezyme Toothpaste’

It’s been a while since I’ve worked with Agency FCB, and especially on a board that’s about 80% animation, but it was well worth the wait. Teaming up with Production House Light Flux once again, we worked on a concept from the Creatives & Clients Darlie, who really gave us the freehand to create beautiful & […]

AIKEN ‘Vita C’

A first beauty job for Aiken under WiPro Unza, but with the same agency Ensemble & production house Sixymac Productions. It was actually a pretty straightforward board, but knowing me, I’d like to complicate matters by adding in more visually appealing camera movements to add to the dynamism of the entire spot. Shot in a […]

SAFI ‘Perfect White’

This was an enjoyable one; good talents, nice location, & again, with dynamic camera moves & creative angles, & some simple CGI beauty demo scenes. It was a rather long process though, almost one year to completion due to the MCO restrictions, etc, but we finally pulled through. Working with a script from Ensemble & […]

SAFI Microbiome ‘Hairfall’

I liked this for how different it is to other beauty ads I’ve done, & my 1st experience out of two, shooting with Hijabi talents. With an idea from Ensemble, clients WiPro Unza & PH KDco, we tackled this job head on. The complications of shooting a hijab ad are slightly less difficult than shooting […]

HADA LABO KOUJI ‘Wendy Ng’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films. We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic. They came to the right person then […]

HADA LABO KOUJI ‘Christy Ng’

HADA LABO KOUJI ‘Bell Yu Tian’

AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years. It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging. Alas, one of the shots didn’t make it into the final cut in order to save time. From regular clients WiPro Unza, Ag Ensemble & […]

HADA LABO Hydrating Lotion ‘Joe Zhang & Mia Chai’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different. Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands. To come up with stories […]