BEAUTY32 Videos

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C.MICHAEL ‘Stem Cell’

With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & […]

BRANDS Bird’s Nest ‘Dynasty’

Produced with DMO Productions & the Agency 180 Degrees, Brands Malaysia launched its very first Bird’s Nest TVC featuring ex-Miss Malaysia Contestant, Carla Soong as an ‘Empress’ in the Tang Dynasty Era. Requiring elaborate costume design & art direction, we managed to turn a section of the façade of Carcosa Seri Negara into the desired […]

SILKYGIRL ‘AKTIV’

A very exciting concept with precise & challenging execution make this SilkyGirl spot something of a rare technical delight. With a basic concept from Anonymous, Optinovus Films & clients ACG tweaked the environments & made them all CGI, hence having to shoot all the talents with minimal propping that they interact with against a green […]

NUTOX ‘Evolve with Fazura’

This was a very enjoyable shoot though stressful at times, as we had to race against time in various aspects; brainstorming & developing ideas with agency DreamCreativeWorkshop for Clients Tohtonku, faced with a looming shoot date, & during the shoot itself, we had logistic challenges. We had to split the set into 2 halves, move […]

NUTOX ‘Evolve with Nancy Wu’

My 1st experience working with a Hong Kong Celebrity, & I must say it was an absolutely ease. Nancy Wu, an experienced TVB actress who holds the record for the most TVB Anniversary Awards for Best Supporting Actress nominations – 5 times & in 2015, won her first as Best Actress, flew down for a […]

BRYLCREEM ‘Effortless Fresh’

Executing a 1-take trick shot is never easy. I’ve done it on a job several years back, & know the complexities involved. It may look easy in the final visual, but it’s nothing but. Now, imagine when you’ve got 3, 1-take trick shots to do in 1 commercial! That’s the challenge we were tasked with, […]

NANO WHITE ‘Annoying Dark Spot’

It was swell working once more with Clients Tohtunku, on their new tvc for Nano White featuring Eyka Farhana, a young & vibrant actress with a beauty that shines through her captivating smile & good looks. Together with production house Hot Pictures & agency BBDO, we crafted a film that isn’t just a typical beauty […]

SUNPLAY ‘Sun-safe with Sunplay’

This was an interesting project. My first foray into so-called miniature effects & I must say, it turned out quite alright, considering the quick turnaround & certain limitations we faced (finances didn’t allow for much CGI work). So, with Play Pictures, Agency 180° & Clients Mentholatum, we worked together to create a different & fun […]

NUTOX ‘Happy Hero’ *2020 A+M MARKies Silver (Most Effective Use – Loyalty/CRM)

From boutique agency DreamCreative Workshop & clients Tohtonku, comes an idea that focuses on real people and their relationship with Nutox all these years. Extensive research was conducted to find the best possible candidates from all over Malaysia, & in the end, we found our 6 special ladies. Production House Hot Pictures & myself produced […]

SAFI ‘Acne Solutions’

Teaming up again with clients WIPRO Unza after so many years is a much welcomed feeling. Together with Agency Ensemble & Production House KDco, we created a fun & lively spot that helps defeat acne problems plaguing young women. Playing with the idea that a lot of embarrassed people use emojis to cover up their […]